Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-03 04:00:52 UTC ]
News tagged with: #middle east #digital media

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DRM-Free Site Humble Bundle Generated Over $4 Million in 2014

Over the last year, Humble Bundle, the promotional site that lets readers pay what they wish for bundles of DRM-free content, released 18 bundles that generated $4.75 million in revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drm-free content #promotional site #humble bundle #$4 million

Sony Hires Rubenstein, Plans Sharpton Meet, Threatens Press

Sony Pictures' studio chief made plans to meet Al Sharpton after the exposure of a racially tinged e-mail exchange, even as the company asked news outlets to stop publishing material from the hack that revealed that exchange and hired Rubenstein Communications to handle its broader PR... Continue reading at Advertising Age

[ Advertising Age | 2014-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #sony pictures #held responsible

Can an Oil-and-Gas Exec Disrupt the Book Business?

Bangkok-based Gordon Ross says disrupting the book industry is a business challenge, and has launched Bleeding Heart Publications to test his instincts. The post Can an Oil-and-Gas Exec Disrupt the Book Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #book business

Growth for UK's Small Business Saturday

Awareness of Small Business Saturday (SBS) in the UK is growing, with an extra £36m spent in small shops last weekend. The initiative, which encouraged people to shop in their local businesses last Saturday (6th December), is in its second year, but has already seen a marked increase in... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie stores #small businesses #local businesses #encouraged people #small shops

Meet the Editor: Kathy Belden

Growing up in a small factory town in upstate New York, Kathy Belden had little interest in books until she moved to a new high school during her senior year and found herself in Mrs. Jerry’s English class. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #senior year #high school #kathy belden

Luxembourg acted as Amazon's 'business partner'

A former top Amazon employee has revealed that European Commission president Jean-Claude Juncker acted as a “business partner” to the company when it came to negotiating its tax arrangements. Bob Comfort, the former head of tax for Amazon, has given an interview with Luxembourg newspaper... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european headquarters #business partner #tax arrangements

As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big feature #attract audiences

'High Street Heroes' gear up for Small Business Saturday

Indie bookshops are gearing up to welcome shoppers with events and promotions tomorrow (6th December) to mark Small Business Saturday. The initiative is in its second year in the UK. It is supported by American Express (Amex), which will give its customers £5 back when they spend more than £10... Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #participating stores #purchases made #indie bookshops

Chancellor 'to promise business rates review'

George Osborne is to pledge to overhaul business rates in a review in his Autumn Statement later today (3rd December). The Chancellor is expected to announce a review of business rates in the pre-budget statement in the House of Commons at 12.30pm, although it won’t be completed until early 2016. Continue reading at The Bookseller

[ The Bookseller | 2014-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business rates #autumn statement #george osborne

New York Times Buyout Requests Don't Meet Paper's Goal

At least 85 New York Times employees applied for voluntary buyouts by yesterday's deadline, falling short of the number the newspaper publisher said was needed to avoid firings, according to a union representative.Grant Glickson, the chairman of the New York Times unit of the Newspaper Guild of... Continue reading at Advertising Age

[ Advertising Age | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fluctuate based #job cuts #digital businesses #forced cuts #newspaper guild

Virgin buys business book from basketball coach

Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon trewin #bought uk #ed faulkner #head coach

Religion Scholars, Publishers Meet in San Diego

Religion scholars met before Thanksgiving in San Diego to exchange ideas, find books for their courses, and stock their personal libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #find books #san diego #publishers meet #religion scholars

Reinventing Book Printing: The Next Generation of Custom Textbooks

A number of new developments and new technologies suggest that custom textbook publishing is on the cusp of a boom not seen since the early 1990s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #early 1990s #technologies suggest #custom textbooks

Where Fashion Meets Books

Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store. The post Where Fashion Meets Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #flagship store #strand bookstore

Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #judge books #business books

Hanley Wood Sells Exhibitions Business for $375 Million

Hanley Wood has agreed to sell its exhibition businesses to Informa, a U.K.-based publishing and events company, for $375 million. The sale is expected to close by the end of 2014. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hanley wood

What If Novels Were Treated Like Business Books?

After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do? The post What If Novels Were Treated Like Business Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business books

Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age

[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social channels #conde nast #strategic initiatives #ad campaign #create content