"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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Growing up in a small factory town in upstate New York, Kathy Belden had little interest in books until she moved to a new high school during her senior year and found herself in Mrs. Jerry’s English class. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Bangkok-based Gordon Ross says disrupting the book industry is a business challenge, and has launched Bleeding Heart Publications to test his instincts. The post Can an Oil-and-Gas Exec Disrupt the Book Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-12 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Indie bookshops are gearing up to welcome shoppers with events and promotions tomorrow (6th December) to mark Small Business Saturday. The initiative is in its second year in the UK. It is supported by American Express (Amex), which will give its customers £5 back when they spend more than £10... Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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George Osborne is to pledge to overhaul business rates in a review in his Autumn Statement later today (3rd December). The Chancellor is expected to announce a review of business rates in the pre-budget statement in the House of Commons at 12.30pm, although it won’t be completed until early 2016. Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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Multinational companies like Amazon and Apple will pay a 25% tax on their UK profits, Chancellor George Osborne announced today (3rd December). Delivering the Autumn Statement in the House of Commons, Osborne specifically mentioned large companies “including in the tech sector” would be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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At least 85 New York Times employees applied for voluntary buyouts by yesterday's deadline, falling short of the number the newspaper publisher said was needed to avoid firings, according to a union representative.Grant Glickson, the chairman of the New York Times unit of the Newspaper Guild of... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Religion scholars met before Thanksgiving in San Diego to exchange ideas, find books for their courses, and stock their personal libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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A number of new developments and new technologies suggest that custom textbook publishing is on the cusp of a boom not seen since the early 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store. The post Where Fashion Meets Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Hanley Wood has agreed to sell its exhibition businesses to Informa, a U.K.-based publishing and events company, for $375 million. The sale is expected to close by the end of 2014. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-18 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do? The post What If Novels Were Treated Like Business Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
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Thomas Piketty's Capital in the Twenty-First Century has triumphed at the Financial Times and McKinsey Business Book of the Year Awards. Piketty's book, a nearly 700-page exploration of economic processes that concentrate wealth and build inequalities, was chosen as the winner of the £30,000... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Publishers of spiritual or religious gift books face unique challenges in a complicated business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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The prize, which comes with a £30,000 purse, was presented to Thomas Piketty’s editor, Harvard's Ian Malcolm, at a ceremony in London on November 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Random House Business Books is to publish Pre-suasion by Robert Cialidini, a follow-up to the author’s book Influence (HarperBusiness). Publishing director Nigel Wilcockson acquired UK and Commonwealth rights from Caspian Dennis at Abner Stein. In Pre-suasion, Cialdini will build on his... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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YouTube blogger Fleur de Force is to write a guide to fashion, beauty, health and more for Headline. Deputy publishing director Sarah Emsley acquired world rights to The Glam Guide from Rory Scarfe at Furniss Lawton. De Force started making YouTube videos in 2009 and now has 1.5m subscribers... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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