Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-03 04:00:52 UTC ]
News tagged with: #middle east #north africa #digital media

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Litblogger meets reality star in Mark Haskell Smith's 'Raw'

Literature. Love. They get skewered — though generously — by Los Angeles author Mark Haskell Smith in his new novel, 'Raw: A Love Story.'It's impossible to count how many times literature has died. In the last century alone, it's been killed by radio, television, comic books, video games and,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love story #comic books #video games #orient express

Meet the Editor: Jeffrey Shotts

Jeffrey Shotts, executive editor at Graywolf Press, appears to have a golden touch when it comes to identifying talent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graywolf press #golden touch

The BookBar Expands to Meet Club Demand

Like some booksellers—and a few authors—Nicole Sullivan decided to mix booze and books. In her case it was in service of her Denver-based bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
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Storm8 Gets Into the Publishing Business, Too

Social mobile games studio Storm8 announced today that it will start marketing, distributing and advising on third-party games via a new arm, Storm8 Publishing. Its first title, War of Dragons for iOS, is a Puzzle & Dragons-esque match-three game originally released as Tower of Saviors.... Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business

Boot up: Almunia's warning, Snapchat's numbers, China Mobile + iPhone, and more

Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #federal reserve #pinboardto suggest #@gdntech #microsoftapplegooglecharles arthurtheguardian

The Next Generation of Custom Textbooks

A number of new developments and new technologies suggest that custom textbook publishing is on the cusp of a boom not seen since the early 1990s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom textbooks #technologies suggest #early 1990s

Small Business Saturday Gives Indies a Strong Start

An informal survey of new and established bookstores finds that holiday sales should be up again this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong start #informal survey #holiday sales

ALA 2014 Preview: Meet the Team

At PW, we’ve always served the library community, but you’ve probably noticed that in recent months we’ve ramped up our commitment to covering library news and issues, with a lineup of monthly columnists writing on a broad range of issues affecting libraries and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library community #recent months #broad range

Self-published title shortlisted for business book prize

A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Superintelligent Swede snapped up by OUP

Oxford University Press science publisher Keith Mansfield has signed Nick Bostrom. Bostrom is... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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Bezos portrait wins FT/Goldman Sachs Business Book of the Year

Brad Stone's The Everything Store: Jeff Bezos and the Age of Amazon (Bantam Press) has won... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brad stone #jeff bezos

Business profile: David Henderson

David Henderson is managing director of Top That Publishing, and also the m.d. of Tide Mill Media... Continue reading at The Bookseller

[ The Bookseller | 2013-11-11 00:00:00 UTC ]
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Time Inc. Shakeup: Editors to Report to Business Side, Editor-in-Chief Martha Nelson Exits

Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Advertising Age

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side #include people #previously reported #effective immediately

Why is the Ebook Business So Out of Sync with Consumers?

Confusing licensing rules, walled gardens, limited bundling, subscriptions, and library borrowing, buggy platforms. Why do we put up with this ebook nonsense? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook business #walled gardens #library borrowing

The Key To Productive Coffee Meetings

A coffee meeting is like a work date: It's you, them, and the potential for some sort of connection, or, as the MBA kids say, business development. However, unlike a date, you're allowed to take notes––and that can make all the difference. Why? Because as Behance founder Sean Blanda writes, the... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #productive people #hat tip

How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads