Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-03 04:00:52 UTC ]
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NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Innovation Taking the Publishing Business Beyond Borders

Smart publishers are thinking of their business as global instead of local. This may come as a surprise to some who see it as a novelty instead of the norm. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing business

Short Books snaps up Iraq-set thriller

Short Books has acquired a thriller written by Justin Huggler, former foreign correspondent for... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #foreign correspondent #thriller written #short books

What would Microsoft buying Barnes & Noble's Nook business mean?

According to documents found by website TechCrunch, Microsoft is offering $1 billion to buy the digital assets of Nook Media. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nook media #digital assets #website techcrunch #nook business

Retailer Pages opens for business

Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent publishers

Amazon Snaps Up Goodreads, A Partner Apple Wanted

This article branches off of a longer story we're tracking called Apple's New Technology Partners: What Developers Need To Know.Steve Jobs once said said, "people don't read anymore." He wasn't the only tech pundit pronouncing books dead in the middle of the last decade, as people turned to... Continue reading at Fast Company

[ Fast Company | 2013-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$200 million #deal worth #tech giants #form partnerships #ebook stores

Freelance platform Newsmodo starts meetings with UK publishers

Newsmodo, the new online platform designed to bring journalists and publishers together, is meeting with British news publishers this week ahead of its global launch. Continue reading at Media Week

[ Media Week | 2013-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global launch #week ahead #uk publishers

Cygnus Business Media: Firehouse World

Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
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Meet Your Makers

Even though books are what our public has traditionally wanted most—and what librarians do best—public libraries have never been content to just circulate books or other media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Bertelsmann to develop education business

Bertelsmann plans to develop an education business division with the long-term potential to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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HC US and UK snap up The Luck Uglies

HarperCollins UK and US have joined forces to sign a global pre-emptive bid for world rights in... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world rights #joined forces #harpercollins uk

BA 'disappointed' by Osborne's silence on business rates

The Booksellers Association has expressed disappointment that today's Budget, presented by... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #expressed disappointment #booksellers association #business rates

The FT Has “Crossed Over” to Become a Digital Business — but Can Anyone Else Replicate that Feat?

A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it&rsquo;s not very realistic. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditional publishers #latest piece

Rebus meets Grace in crime collaboration

Two of crime's biggest names will work together for the first time next year when Peter James... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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IPC says 'business as usual' as Time Warner plans to spin off publishing arm

IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week

[ Media Week | 2013-03-07 00:00:00 UTC ]
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Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book chain #leonard riggio #majority shareholder