"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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The National Literacy Trust and Walker Books have created a Literacy Toolkit for businesses to donate to primary schools and community groups. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Facing high demand and a pushed-up pub date, booksellers big and small are scrambling to get copies of Michael Wolff's political exposé. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Snapchat is looking to get more viewers on its videos by letting publishers post them outside the app.The "Stories Everywhere" video product currently in developmentfirst reported by Cheddar on Wednesdaywould be a way for the company to break out of its insular world and impact the larger... Continue reading at Advertising Age
[ Advertising Age | 2017-12-28 00:00:00 UTC ]
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The Booksellers Association is to urge the government to grant bookshops a discount on their business rates, arguing that they are cultural entities which provide "huge benefits" to their communities. Continue reading at The Bookseller
[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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Michael O’Mara Books has acquired a “tell-all” memoir on the menopause by Michelle Heaton. Continue reading at The Bookseller
[ The Bookseller | 2017-12-21 00:00:00 UTC ]
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A decade after the first Kindle, Amazon looks toward disrupting books themselves. Continue reading at Wired
[ Wired | 2017-12-20 00:00:00 UTC ]
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As a trade publication for the book business, we are committed to helping make publishing a profession where all members are given the respect they deserve. That means covering sexual abuse in publishing—with rigor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Scholastic UK has bought a Brexit-inspired YA political thriller and love story. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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4th Estate will publish the "hopeful, humorous and moving" memoir from the Times columnist Melanie Reid. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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The $35 hardcover features hundreds of photographs of President Obama plus a foreword by the former president, and Amazon and BN.com report that the book is out-of-stock. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-11 00:00:00 UTC ]
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Michael Lynton, chairman of messaging app Snapchat, and a former chair and c.e.o. of Sony Entertainment, has been appointed to the Pearson board of directors. Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Counterfeit advertising is an issue on the rise, affecting both brands and publishers alike with serious consequences. Even big name publishers have fallen victim to this fraud — but fortunately, there are measures you can take to protect your business. Sponsored by OpenX. The post Major... Continue reading at Digiday
[ Digiday | 2017-12-08 00:00:00 UTC ]
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The Paris Commercial Court has authorised a plan to allow the France Loisirs book club, with its 200 retail outlets and 1,300 employees across France, to remain in business, according to press reports. Continue reading at The Bookseller
[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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This year's fair attracted nearly 21,000 book professionals who, in addition to buying and selling rights, debated such topics as what a new NAFTA agreement could mean for the U.S. and Latin American markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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The Beano, the UK’s longest-running comic, is revitalised by digital spin-offs promoting the joys of youthful rebellionDennis the Menace, synonymous with childhood mischief and rebellion for more than half a century, is undergoing a multimillion-pound makeover as the Beano battles to stay... Continue reading at The Guardian
[ The Guardian | 2017-12-03 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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Shares in Daily Mail & General Trust slumped the most since 2001 after giving investors news they didn't want to hear: 2018 will essentially be a lost year.The publisher of the Daily Mail newspaper said fiscal 2018 will be a "year of transition," warning of weakness across its businesses, a... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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Komixx has secured worldwide rights to Wattpad “sensation” Ali Novak’s My Life with the Walter Boys. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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