"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-03 04:00:52 UTC ]
News tagged with:
#middle east
#digital media
UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk arm
#advertising revenue
#younger users
#hugely popular
#phone app
Women are half the world's population and the majority of university graduates. They are most of the young doctors, lawyers and accountants. A girl can grow up to be a prime minister, a priest, a prison guard, and yes, even a princess. There's a million and one ways to be a woman in today's... Continue reading at Stuff
[ Stuff | 2018-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#prison guard
#prime minister
#picture books
Sarah Pakenham, who announced her resignation from Andersen Press this week, is setting up a new picture book publishing company called Scallywag Press. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#andersen press
The Chancellor’s decision to bring business rates revaluations forward by a year is akin to “putting a plaster on a gunshot wound”, according to retail expert John Webber. Continue reading at The Bookseller
[ The Bookseller | 2018-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gunshot wound
Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nbc universal
#discover publishers
Simon & Schuster UK will publish a “lavishly illustrated” speculative novel by cult Swedish author Simon Stålenhag. Continue reading at The Bookseller
[ The Bookseller | 2018-03-06 00:00:00 UTC ]
More news stories like this |
Disillusioned by Facebook, publishers are eager to do more on Snapchat -- particularly with video shows. The post Video Briefing: Snapchat cozies up to more publishers for video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#snapchat --
#video shows
#video briefing
Activists have interrupted Francisco Cantú's tour for his buzzed-about new book 'The Line Becomes a River: Dispatches from the Border,' after descending upon a reading the author did in San Francisco. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
More news stories like this |
Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine media
#big business
#post print
#print continues
Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this |
Harvill Secker has paid a six-figure sum for a thriller written by "a member of the publishing workforce" under the pseudonym Jessica Barry. Continue reading at The Bookseller
[ The Bookseller | 2018-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing workforce
#thriller written
#six-figure sum
#harvill secker
#mystery publisher
In an excerpt from a new book on Snapchat, Billy Gallagher explains how Facebook fought back against a tiny rival's challenge. Continue reading at Wired
[ Wired | 2018-02-16 00:00:00 UTC ]
More news stories like this |
Borough Press has scooped a debut novel by British author Joe Mungo Reed, described as "dazzling" by his professor George Saunders. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#borough press
In this Special Report, Folio: sought to identify where publishers and digital leaders are investing time, money and people as they look to grow their businesses in 2018 and beyond. The post Winning Revenue-Generating Strategies for A New Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#special report
A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#distribution strategies
#business model
#post facebook
Ben Lerer brought together four leading lifestyle brands to create Group Nine Media; he's among the most forward-looking CEOs working at the intersection of new platforms and innovative content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
More news stories like this |
From Germany, the States, Sweden, Spain, Israel, Mexico, and France, here are works of nonfiction, adult trade and children's fiction, including a sweeping graphic memoir and a novel headed for a cinema near you in February. The post Rights Roundup: Ten Titles Doing Brisk Business Early in the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adult trade
#ten titles
#rights roundup
#year appeared
Picador has acquired a "funny and tragic" debut novel about 1960’s rural America by Paula Saunders, the wife of Man Booker Prize-winning George Saunders. Continue reading at The Bookseller
[ The Bookseller | 2018-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rural america
#picador snaps
The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#curry favor
Overwhelming demand for the book has generated wait lists that rival such all-time bestsellers as 'Harry Potter' and 'Fifty Shades of Gray.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fifty shades
#harry potter
#meet demand