"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-03 04:00:52 UTC ]
News tagged with:
#middle east
#digital media
The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
More news stories like this |
Audiobook and large print publisher W F Howes is boosting its editorial team to “bolster” its acquisitions programme. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#editorial team
Hodder & Stoughton has bought a book about The Ashes by former England spin bowler Graeme Swann. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hodder snaps
First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek
[ AdWeek | 2017-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#offer publishers
Cost-cutting move aims to save educational publisher around £300m a year with a 10% cut in global staff after biggest loss in history in 2016Pearson is to cut 3,000 jobs as the embattled company looks to slash costs after a slump at its US higher education business.The world’s largest education... Continue reading at The Guardian
[ The Guardian | 2017-08-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#profit warnings
From content connoisseurs to dynamic disruptors, marketing masters, revenue generators, and visionaries—the Folio: 100 intersects consumer, b-to-b, regional, enthusiast and association publishing—big and small. The post Meet the 2017 Folio: 100 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post meet
McDonald talks about his 40 years at Random House, where he's edited Toni Morrison, Salman Rushdie, Nicolas Sarkozy, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#salman rushdie
#random house
With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#agency business
#bloomberg media
'A brutal pattern has become firmly established,' reads the new Frankfurt Book Fair Business Club white paper on the international industry. The post The Internationalist Viewpoint: A Report on ‘The Business of Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international industry
HarperCollins will publish the “untold story of Wuthering Heights’ Heathcliff” by Michael Stewart. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#untold story
Facebook’s Instagram is copying Snapchat’s features left and right, and the moves are paying off with publishers. The post Publishers are switching affections from Snapchat to Instagram appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#instagram appeared
#post publishers
How an eight-page newsletter grew into a 200-page monthly magazine in less than three years. The post For Marijuana Venture, Cannabis Cultivation is Serious Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business appeared
Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday
[ Digiday | 2017-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsored content
#hollywood reporter
If all goes according to plan this summer, Daisy Beach, 10, and Lucy Beach, 12, will have quite the "How I Spent My Summer" presentation to share with their Wilton, Ct. classmates. Per a write-up in Hearst-owned daily newspaper The Norwalk Hour, their mom, Sarah, is looking to lift off a... Continue reading at AdWeek
[ AdWeek | 2017-07-13 00:00:00 UTC ]
More news stories like this |
Allison & Busby, which recently celebrated five decades in business, has struck a rich niche in crime and saga series which sell and sell to their devoted fans. Continue reading at The Bookseller
[ The Bookseller | 2017-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recently celebrated
#allison busby
#company spotlight
Readers discuss the pros and cons of open access to scientific journalsStephen Buranyi’s article on the lucrative business of academic publishing does not go far enough (How Robert Maxwell turned science publishing into a money machine, 27 June). At least academic researchers have access to... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#university presses
#learned societies
#scientific publishing
#full report
It is an industry like no other, with profit margins to rival Google – and it was created by one of Britain’s most notorious tycoons: Robert Maxwell• Read the text version hereSubscribe via Audioboom, iTunes, Soundcloud, Mixcloud, Acast & Sticher and join the discussion on Facebook and... Continue reading at The Guardian
[ The Guardian | 2017-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rival google
#profit margins
#big business
The chief executive of the Libraries Taskforce, Kathy Settle, has waded into the debate about desk space rentals, saying it is a "business opportunity" for the sector. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kathy settle
#libraries taskforce
#business opportunity
Self-published authors share what they wish they’d known from the beginning. If you haven’t written a book yet, you probably know someone who has—particularly if you’re an entrepreneur. A recent industry report found ISBN registrations for self-published titles have grown more than 375% since... Continue reading at Fast Company
[ Fast Company | 2017-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook market
#self-published titles
Piatkus has signed debut author Nicola Mostyn’s first novel - a fantastical story about love, pitched as "Bridget Jones by way of Neil Gaiman", to publish on Valentine's Day 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#neil gaiman
#bridget jones
#love story