"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Lightning Books has bought the second novel by the Scottish-born winner of Australia’s richest literary prize, Ryan O’Neill, about a 19th century short story reimagined 99 times. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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About six months into his new role as managing director of the Bureau international de l'édition française, or BIEF, Nicolas Roche is leading the French publishing industry's outreach program to open new markets and develop new readership for France's literature. The post BIEF’s Nicolas Roche on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
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Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday
[ Digiday | 2018-04-18 00:00:00 UTC ]
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Today, only some 30 percent of Estonian children's literature originates in Estonia. Katrin Reinmaa is one of the leading publishers of content for youngsters, in a country where 'books are expensive both to publish and to buy.' The post Publisher Katrin Reinmaa on the ‘Sun and Cloud’ of the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
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The newly formed trade publisher says another round of acquisitions is imminent. The post Chris Ferrell’s Endeavor Business Media Recruits Another SouthComm Exec appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-17 00:00:00 UTC ]
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Some publishers complain about monetization on Snapchat, but NBCUniversal said with its Digital Content Lab, it's making real money there. The post How NBCU’s specialized unit makes shows for Snapchat and beyond appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-16 00:00:00 UTC ]
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Does the burgeoning technology—best known in the finance industry for powering cryptocurrencies like Bitcoin—hold promise for publishing? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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HarperCollins has signed a further worldwide deal with thriller writer Daniel Silva. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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Much as the afternoon focused on publishing's return to audiobooks as a growth center in the business, London Book Fair's Quantum conference audience was encouraged to review its assumptions. The post London Book Fair’s Quantum Conference: Rethinking Business, Rehearing Audio appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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A forthcoming biography of Formula 1 driver Kimi Räikkönen from Siltala Publishing in Finland is generating big buzz—and big deals—at the London Book Fair. The post Finland’s Biggest Rights Deal Ever? Literary Sports Biography Generates Buzz at LBF appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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After a steep decline, the number and types of black-owned independent bookstores are growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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Bonnier Publishing is restructuring its business in Australia "in response to changing market conditions". Continue reading at The Bookseller
[ The Bookseller | 2018-03-28 00:00:00 UTC ]
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A “brilliant new narrative” on sleep deprivation by a world-renowned neurologist will be published by Simon & Schuster UK following an auction. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Walker Books and Walker Books US have jointly acquired a middle-grade fantasy trilogy from CBeebies actor Joseph Elliott. Continue reading at The Bookseller
[ The Bookseller | 2018-03-24 00:00:00 UTC ]
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The director of Tyto Alba describes what her house and other publishers are up to. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Hay House has announced the launch of a new imprint, Hay House Business, a dedicated business imprint. Patricia Gift, publisher and v-p of Hay House, will oversee the imprint, which will release its first book in January 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-22 00:00:00 UTC ]
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Penguin Random House is to publish Dear Evan Hansen: The Novel, a "sharply funny and poignant" book which will expand upon the story and characters made famous by the Tony Award-winning Broadway musical of the same name. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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Walker Books is to publish a new novel from Patrick Ness in September 2018, entitled And The Ocean Was Our Sky. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company
[ Fast Company | 2018-03-20 00:00:00 UTC ]
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