In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday
[ Digiday | 2016-03-01 00:00:00 UTC ]
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Scholastic is partnering with We Need Diverse Books to create monthly flyers that will spotlight books with diverse characters and themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-01 00:00:00 UTC ]
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Simon & Schuster Children’s Publishing has announced the launch of Salaam Reads, focusing on Muslim characters and stories. The post Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-29 00:00:00 UTC ]
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What are Ivy League students reading that the rest of us aren't? More British literature and more philosophy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-27 00:00:00 UTC ]
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A canny fiction strategy is paying dividends for Scottish indie Black & White. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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Scholastic Reading Club President Judy Newman talks about trends in children's reading habits and encouragement from parents and educators. The post Scholastic Reading Club’s Judy Newman: ‘Joy and Bonding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-10 00:00:00 UTC ]
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Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at AdWeek
[ AdWeek | 2016-02-09 00:00:00 UTC ]
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#1000BlackGirlBooks is a project headed by an 11-year-old in Philadelphia who wants to promote diversity in children's books. The post ‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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The heads of the UK publishing's four biggest trade publishers on the successes, and challenges, of 2015. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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In India, reading local authors in many local languages is thriving, making translation a crucial strategy for Indian publishers to widen their reach within the country. The post For Success in India, Look to Local Authors and Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
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You don't even need to lift a finger when you're done playing Jeopardy! on Amazon Echo and want to relax with a book. Simply say "Alexa, read [Kindle book title]," and the voice assistant will start narrating almost anything you purchased from the Ki... Continue reading at Engadget
[ Engadget | 2016-01-17 00:00:00 UTC ]
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Welcome to the Slate Plus Digest, a weekly newsletter that provides you with great stuff to read from both inside and outside Slate. We’re combining What Happened at Slate This Week, our roundup of Slate stories, with Reading List, which pointed you to stories on other sites. There’s new stuff... Continue reading at Slate
[ Slate | 2016-01-16 00:00:00 UTC ]
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A worldwide reading is being held in support of Ashraf Fayadh, a Palestinian poet, artist and curator living in Saudi Arabia, who has been sentenced to death for the abandonment of his Muslim faith. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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Here are the 10 most-read technology stories published by Adweek in 2015: 10. These Are the Digital Trends Everyone in Tech and Advertising Needs to Know Mary Meeker runs digital investments for top Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, and every year she... Continue reading at AdWeek
[ AdWeek | 2015-12-29 00:00:00 UTC ]
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As ad-blockers made publishers doubt the web, the media industry has become dependent on Facebook, Twitter, and Apple to reach readers. The post This Was the Year the Media Started Doubting the Web appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-28 00:00:00 UTC ]
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Who found the manuscript for Harper Lee’s Go Set a Watchman? Which taunt did Martin Amis level at Jeremy Corbyn? And who hasn’t had an adult colouring book devoted to them (yet)? Test your knowledge of this year’s books here1. Which star’s debut novel was a black comedy about industrial... Continue reading at The Guardian
[ The Guardian | 2015-12-18 00:00:00 UTC ]
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Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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The number of Americans using adblockers will grow over the next three months, according to a report released today by Digital Content Next, a trade group representing online publishers. The study estimates that about a third of Amer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-10 00:00:00 UTC ]
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Crucial holiday book sales in Germany have been low so far. We’re taking a closer look at Germany’s holiday spending behavior this year. The post Germany: Slow Start to Holiday Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Frankfurt Book Fair officials this week confirmed that talks are underway to possibly open the Frankfurt Book Fair Literary Agents & Scouts Centre (LitAg) at a day earlier in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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