SIBA's 'Code Read' Off to Successful Start

In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]

Other Publishing stories related to: 'SIBA's 'Code Read' Off to Successful Start'

SIBA To Try a Consumer Day At Its Fall Show

The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer day #fall show #reading public

PW Asks: What Was the Best Book You Read This Summer?

Summer is pretty much over, we're sorry to have to report. So, our question for this week is a simple one: What was the best book you read this summer? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw asks

Neil Gaiman: 'my parents didn’t have any kind of rules about what I couldn’t read'

Neil Gaiman is no stranger to having his books banned. Here the author of Coraline and The Graveyard Book talks about controversial books in libraries, censorship threats to graphic novels and why freedom of speech is not the freedom to harassDo you remember reading any books as a child that... Continue reading at The Guardian

[ The Guardian | 2015-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controversial books #neil gaiman #graphic novels #long weekend

The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn&rsquo;t exist a year ago. Well now it&rsquo;s a publishing company whose El Espa&ntilde;ol is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Steinberger Details Perseus' Successful Fiscal 2015

After the sale to the Hachette Book Group was called off last year, employees at the Perseus Books Group rallied to deliver record sales, CEO David Steinberger wrote in its annual letter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual letter

Smith warns library closures threat to 'democracy of reading'

Author Ali Smith has used her appearance at the Edinburgh International Book Festival to warn how the closure of public libraries was threatening the “democracy of reading”. Smith, who was interviewed at the festival yesterday (16th August), said the continued closing of libraries would have an... Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries

Here are the 6 books on President Obama's summer reading list

President Barack Obama is on Martha's Vineyard for his annual two-week summer holiday, and the White House has released his reading list. Continue reading at Stuff

[ Stuff | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president obama #white house

Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company

[ Fast Company | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video platform #business insider #include advertising

Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading rainbow

Book Media Amplification is Key to Small Press Success

Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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PW Asks: Do Millennials Read E-Books?

Our big feature this week is about the emerging market of Millennial readers. They're young; they're cool; they were born into a world of omnipotent, hyper-fast technology; their eyes are glued to their phones. But do they read ebooks? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw asks #big feature #millennial readers #read ebooks

Student blog: success and serialisation

Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated... Continue reading at The Bookseller

[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key factor #jk rowling #opportunities abound

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends

Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek

[ AdWeek | 2015-07-17 00:00:00 UTC ]
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UK woman reads Go Set a Watchman book in 25 minutes

A British speed reader has finished Harper Lee's much anticipated novel, Go Set A Watchman, in less than half an hour. Continue reading at Stuff

[ Stuff | 2015-07-15 00:00:00 UTC ]
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Narrator Starts Audio Publishing Venture

An accomplished audiobook narrator, Amy Rubinate has always been comfortable in front of the microphone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Summer Reading Challenge aims for world record

The Reading Agency is hoping to set a new record for "most pledges received for a reading campaign" for this year’s Summer Reading Challenge, which launches tomorrow (11th July). The agency has teamed up with Guinness World Records for the challenge and, starting from this weekend, libraries... Continue reading at The Bookseller

[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world record #reading agency #reading campaign