In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
"The gold rush is over," writes Auckland-based author Gary McLaren, seeing it as a natural market phenomenon that, "the supply of new books was eventually going to exceed demand" in digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-13 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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The Tweens Read Festival in Houston, Tex., brought together middle-grade authors and their readers on October 3 for signings, book talks, and activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Children's books were well represented at this year’s Southern Independent Booksellers Alliance's 40th anniversary Discovery Show, held at the Hilton Raleigh North Midtown in Raleigh, N.C., from September 18–20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Author Lisa Watts, who helped to teach a generation of children about computers a quarter of a century ago, hopes new books will inspire tomorrow’s programmers“Back in the 1980s, the big question was: what are we going to do with these computers? We were empowered – we had a ZX81 or a BBC Micro... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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#advertising week
More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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OpenBooks.com lets the customer download an ebook and the pay what they feel the book is worth. However, is this business model sustainable? The post Poland’s OpenBooks.com Asks, Is Pay-After-You-Read Sustainable? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-25 00:00:00 UTC ]
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We Go to the Gallery, a Peter and Jane-style satire of modern art, won Miriam Elia fans around the world – and a legal warning from Penguin. But that hasn’t stopped the artist-provocateur and her new imprint, Dung BeetleWhen Miriam Elia released a small book lampooning the art world, she might... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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With sales at many member stores up over last year, SIBA executive director Wanda Jewell said booksellers "seem very positive going into the holiday season,” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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Mexico's publishing industry has great potential, but the lack of organized government is a persistent problem, argues Déborah Holtz of Trilce Ediciones. The post Mexico Needs a Government Policy to Promote Publishing, Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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The three successful candidates from HarperCollins' 2015 Graduate Scheme are to begin their placements at the business. Lily Cooper, Ralph Barker and Jordan Mulligan are beginning paid 18-month placements at HarperCollins, taking in different aspects of the business, including editorial,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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EPub is a popular format for eBooks, but PC viewing support is still a little patchy, and the files can be hard to open. Fortunately there are plenty of free ePub readers around which make it easier to build and browse your own eBook library. FSS ePub Reader is very simple and straightforward.... Continue reading at Betanews
[ Betanews | 2015-09-14 00:00:00 UTC ]
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Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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It's back-to-school season, so in the spirit of continued education, we asked top editors for their book picks for the fall. Cosmo editor-in-chief Joanna Coles recommended "Alexander Hamilton" by Ron Chernow for lovers of American history. The forthcoming memoir of Carrie Brownstein "Hunger... Continue reading at Digiday
[ Digiday | 2015-09-04 00:00:00 UTC ]
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You all read a lot of books this summer? How do we know? Because we asked and you answered. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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#pw asks