Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe? "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding — the same way I can share a video from YouTube or a document from Scribd directly in a blog post. Right now, if I saw ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-17 00:00:00 UTC ]
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Houston-based Kbuuk is one of the latest in a long line of file conversion and self-publishing ebook platforms to emerge in the wake of the digital explosion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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You might use Google Translate to read a hard-to-find Manga comic book or to decipher an obscure recipe for authentic Polish blintzes. Continue reading at Stuff
[ Stuff | 2013-04-09 00:00:00 UTC ]
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Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
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Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Ingram has announced the addition of three new publisher clients: The Mother Company, Mandevilla Press, and The Law School Admission Council (LSAC). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-20 00:00:00 UTC ]
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A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Publishing houses are Germany's intellectual backbone. For many years, they created a culture of literary abundance and generated healthy profits. But in the age of Amazon, ebooks and self-publishing, they could be facing demise. Continue reading at ABC News
[ ABC News | 2013-03-16 00:00:00 UTC ]
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Three boys who were camping in Queensland, Australia, escaped from quicksand using information gained in a book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-09 00:00:00 UTC ]
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News Corporation’s new publishing company will get an infusion of $2.6 billion in cash and will have no debt when it separates from the company’s higher-growth cable channels and Hollywood studio this summer. In a filing with the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
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For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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Simon & Schuster Children's Books is to run a live-streamed author event with horror... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Quercus chief executive Mark Smith (pictured), chairman David Potter and c.f.o. Colin Adams have... Continue reading at The Bookseller
[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Concerns are mounting among publishers, booksellers and authors about the long-term impact of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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