Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe? "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
News tagged with:
#monetization opportunities
#online video
#user base
#watching closely
Random House's Ballantine Books joined the ranks of the Food Network, Smithfield, Wal-Mart, and a bevy of other companies in ceasing its relationship with the self-proclaimed queen of butter. Continue reading at ABC News
[ ABC News | 2013-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cut ties
#paula deen
#random house
#food network
Media business purchasing picked up after a slow first quarter, but year-over-year activity was down slightly in the first half of 2013, according to a report from the Jordan, Edmiston Group (JEGI). Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
More news stories like this |
Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
Facebook, which has never shied away from copying its rivals' features, is now working on a mobile service that would display news content in a visually appealing, magazine style, similar to what startup Flipboard already does. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile service
JADS International creates scent for comic book iconCreate a fragrance that smells heroic with a touch of villainy — that's what Andrew Levine's Lutherville company set out to do. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-06-18 00:00:00 UTC ]
More news stories like this |
Comic book icon's super scent includes ginger, basil and violetEver wonder what comic book icon Stan Lee smells like? Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-06-14 00:00:00 UTC ]
More news stories like this |
The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital space
#user experience
Children's Laureate Julia Donaldson has criticised the media for a lack of review and feature... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this |
Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
More news stories like this |
Midpoint Trade Books has signed a distribution deal with Changing Lives Press, a New York-based publisher of self-help titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution deal
How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketers
#ed nawotka
An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook media
#barnes noble
Endeavour Press has rushed out an ebook on the topic of which players would make up Manchester... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#endeavour press
Condé Nast's is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#glossy magazine
#major publisher
Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
Microsoft is offering to pay $1 billion to buy the digital assets of Nook Media LLC, the digital book and college book joint venture with Barnes & Noble and other investors, according to internal documents we’ve obtained. In this plan, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$1 billion
#digital assets
#digital book
#barnes noble
Microsoft has offered to buy Nook Media for $1bn, according to reports. TechCrunch cites... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$1bn
Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dan brown
Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
More news stories like this |
Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing