Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe?  "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
News tagged with: #monetization opportunities #online video #user base #watching closely

Other Publishing stories related to: 'Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?'


Media Decoder Blog: Spin Magazine Is Sold to Buzzmedia, With Plans to Expand Online Reach

The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times

[ The New York Times | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publication


Flipboard Rival: New York Times Deal is Good News for the Media Industry

Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #exclusive content


Media Decoder Blog: Even if News Corp. Divides, the Murdochs' Control Is Undiluted

Critics of the company's dual-class share structure, which gives the Murdoch family 40 percent voting control, registered their concerns that nothing would change if the company split into entertainment and publishing businesses. Continue reading at The New York Times

[ The New York Times | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing businesses


Media Decoder Blog: News Corporation Announces Split

Rupert Murdoch, the chairman and chief executive, confirmed Thursday that the company was spinning off its publishing division. He defended his newspaper assets, vowing to "unleash their real potential.'' Continue reading at The New York Times

[ The New York Times | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #publishing division #newspaper assets


News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing businesses


News Corp. Chairman Rupert Murdoch details plans to split company

News Corp. Chairman Rupert Murdoch outlined plans to split the media conglomerate's publishing and entertainment operations into two publicly traded companies, a decision he hailed as "the next transformative phase" in his empire's history. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #entertainment operations


Investors See Some Value in Newspaper Companies

Newspaper companies, of the type News Corp. might spin off, are trading at premiums to book value, suggesting investors still see value in the business. New York Times Co., McClatchy Co. and Gannett Co., three of the biggest newspaper companies, all ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper companies


Media giant News Corp. considering breakup

News Corp. is considering a breakup that would put its 20th Century Fox film studio, Fox broadcast network and Fox News Channel in one company and its newspapers and book publishing assets in another.News Corp. is contemplating what once was unthinkable — splitting its entertainment and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations #separate companies


Australian Billionaire Threatens to Dump Fairfax Media Stake

HONG KONG — The Australian mining billionaire Georgina Rinehart has threatened to sell her recently acquired 19 percent stake in Fairfax Media, sending shares in the Australian publisher tumbling on Tuesday. The announcement is the latest ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media


Media Decoder Blog: From Penguin, a Plan to Make Its E-Books Available in New York City Libraries

The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times

[ The New York Times | 2012-06-21 00:00:00 UTC ]
More news stories like this |


Media Decoder Blog: Pearl Buck Novels to Be Published as E-Books

Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize #ebook format


Fairfax to Cut 1,900 Jobs in Restructuring of Media Operations

The struggling conglomerate, which has a 30 percent market share in Australia, publishes The Sydney Morning Herald, the Australian Financial Review and The Age in Melbourne. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this |


Media Decoder Blog: After Long Resistance, Pynchon Allows Novels to Be Sold as E-Books

Thomas Pynchon, author of “Gravity’s Rainbow” and “The Crying of Lot 49,” characteristically declined to speak about his decision. Continue reading at The New York Times

[ The New York Times | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas pynchon


More deals as publishers embrace erotica

The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades


Media Decoder Blog: Barnes & Noble Argues Book Settlement 'Punishes Consumers'

The bookseller also said that Justice officials did not take the company's objections seriously before the settlement, that they were only "checking the box." Continue reading at The New York Times

[ The New York Times | 2012-06-07 00:00:00 UTC ]
More news stories like this |


Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app


Bonnier launches Europe acquisitions company

Bonnier has launched a new company, Bonnier Books New Markets, to focus on strategic acquisitions... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier books


Media Decoder Blog: Attacking Amazon, Authors Group Urges Opposition to E-Book Settlement

The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times

[ The New York Times | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book settlement #proposed settlement #authors guild #large publishers


Media Decoder Blog: The Return of the Oprah's Book Club

After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #book club #cheryl strayed


Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john edwards #book titled