Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based media go the way of paying for long distance or total privacy. Instead, it's opted to fully welcome it into this brave new digital world by letting publishers embed videos and interactive buttons onto existing printed materials. The mobile app can then display superimposed content that pops right up on the page when viewed through a device's camera. This new web app, Layar Creator, is free if you can get your stuff published and all Layared up before August 1st, but if you're a procrastinator, a 100-page bundle will run €999 ($1,242), or €15 ($18.65) per page. You can see the the Layar Creator and AR app in full effect right after the break.Continue reading Layar Creator sees an interactive future for print media via augmented reality (video)Layar Creator sees an interactive future for print media via augmented reality (video) originally appeared on Engadget on Tue, 05 Jun 2012 22:52:00 EDT. Please see our terms for use of feeds.Permalink Reuters | Layar | Email this | Comments Continue reading at 'Engadget'
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek
[ AdWeek | 2019-06-19 16:15:54 UTC ]
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The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
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From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian
[ The Guardian | 2023-08-02 11:00:02 UTC ]
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“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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DSTLRY hopes to improve the treatment of creators in the industry by offering an opportunity to reap the benefits of their characters and content. Continue reading at The New York Times
[ The New York Times | 2023-04-13 16:26:24 UTC ]
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Literary Hub is very pleased to reveal the cover for Naomi Alderman’s new novel The Future, which will be published by Simon and Schuster this November. Here’s more about the book from the publisher: A compulsive technological thriller, The Future is a tour de force of intelligence and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-15 14:00:10 UTC ]
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Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-15 05:01:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Black superheroes are popular onscreen thanks to the work of Black creators of comic book characters and stories that anticipated this racial reckoning moment. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-29 12:00:48 UTC ]
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You are midway through the fourth book (of seven) in your favourite magical teenage warlock series. On her way to a first confrontation with the saga’s principal nemesis, our hero sprints down a bustling medieval thoroughfare, past apothecaries and creature ‘shoppes’, through a chaotic market... Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 13:09:32 UTC ]
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Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
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Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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