Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based media go the way of paying for long distance or total privacy. Instead, it's opted to fully welcome it into this brave new digital world by letting publishers embed videos and interactive buttons onto existing printed materials. The mobile app can then display superimposed content that pops right up on the page when viewed through a device's camera. This new web app, Layar Creator, is free if you can get your stuff published and all Layared up before August 1st, but if you're a procrastinator, a 100-page bundle will run €999 ($1,242), or €15 ($18.65) per page. You can see the the Layar Creator and AR app in full effect right after the break.Continue reading Layar Creator sees an interactive future for print media via augmented reality (video)Layar Creator sees an interactive future for print media via augmented reality (video) originally appeared on Engadget on Tue, 05 Jun 2012 22:52:00 EDT. Please see our terms for use of feeds.Permalink Reuters | Layar | Email this | Comments Continue reading at 'Engadget'
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Following the recent slate of virtual regional bookseller conferences, both organizers and participants anticipate that in-person gatherings will make a return someday and will be part of a hybrid model that includes enhanced virtual programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek
[ AdWeek | 2020-07-28 19:52:06 UTC ]
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A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over... Continue reading at AdWeek
[ AdWeek | 2020-07-10 19:22:40 UTC ]
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Forty-four young people have scooped grants of up to £1,500 each in The Printing Charity’s 2020 Print Futures Awards for people aged 18 to 30 in the UK printing, paper, publishing, packaging and graphic arts sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 01:04:03 UTC ]
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The coronavirus pandemic has seen a “huge swing” towards print on demand (p.o.d.), Ingram's senior vice-president David Taylor has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 09:42:17 UTC ]
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Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertisingCoronavirus – latest updatesSee all our coronavirus coverageThe music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of... Continue reading at The Guardian
[ The Guardian | 2020-05-18 19:16:59 UTC ]
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The Printing Charity's Print Futures Awards 2020 is open for entries, offering people aged 18 to 30 working in UK print-related organisations the opportunity to apply for grants of up to £1,500. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 22:09:38 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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An eerily portentous action thriller, a moody crime novel, a trip back in time, a P.I. on the brink and more. Continue reading at The Washington Post
[ The Washington Post | 2020-02-17 14:00:00 UTC ]
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“Alternate history, in my opinion, is a more demanding game,” says the author of “Agency” and other science fiction novels, “if only because conventional historical fiction, like history, is itself highly speculative.” Continue reading at The New York Times
[ The New York Times | 2020-01-09 10:00:07 UTC ]
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Science fiction writers, gazing into the future, envision space-based cargo movers and robots that may eliminate the need for humans to work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-12-31 13:53:59 UTC ]
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Science fiction writers, gazing into the future, envision space-based cargo movers and robots that may eliminate the need for humans to work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-12-31 13:53:59 UTC ]
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Science fiction writers, gazing into the future, envision space-based cargo movers and robots that may eliminate the need for humans to work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-12-31 13:53:59 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 16:17:19 UTC ]
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U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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