The problems newspaper companies have had in adjusting to the digital world are not new -- or even mostly the fault of Google and Facebook. The post The folly of publisher alliances vs. the duopoly appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-07-12 00:00:00 UTC ]
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The problems newspaper companies have had in adjusting to the digital world are not new -- or even mostly the fault of Google and Facebook. The post The folly of publisher alliances vs. the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-12 00:00:00 UTC ]
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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As politics and publishing collide this year, the International Alliance of Independent Publishers' is organizing a WomenList exhibition of 30 titles on feminism and women. The post ‘WomenList’ from Paris-Based International Alliance of Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
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“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-17 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Eight members of publishing collective the Northern Fiction Alliance have joined the Publishers Association for the first time. Continue reading at The Bookseller
[ The Bookseller | 2018-08-01 00:00:00 UTC ]
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This week's Rundown covers publishers' acceptance of Facebook and Google’s dominance, questions surrounding Facebook’s subscriptions push and more. The post The Rundown: Publishers are coming to terms with the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-25 00:00:00 UTC ]
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Cross-industry alliances that prioritize consumer data privacy and aim to compete with the Facebook-Google duopoly are hot in Germany. The post German publishers are joining forces against the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-30 00:00:00 UTC ]
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This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. The post Best of the week: Local publishers warm up to the duopoly as Facebook errs again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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While publishers sour on Facebook, they're optimistic about the traffic and subscription growth they're seeing from Apple News. The post In the duopoly’s shadow, Apple News is finding favor with some publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-19 00:00:00 UTC ]
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Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
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"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-23 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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Watching for a day when 'generosity flows in both directions,' ALLi's leadership assesses new development—and division—in the indie-publishing sector. The post ‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-08 00:00:00 UTC ]
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Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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Seven new publishers are joining the Independent Alliance following the closure of Faber Factory Plus. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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A quintet of editors from Argentina and Mexico discuss the boom and future of independent publishing in Latin America. The post How Alliances Bolster Latin American Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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In response to the Charlie Hebdo attacl, the International Alliance of Independent Publishers has issued a statement of support for freedom of expression The post International Alliance of Independent Publishers on Charlie Hebdo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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