Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe? "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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A recent PubTrak survey from R.R. Bowker indicated that teens remain reluctant when it comes to ebooks. Accustomed to social media, they find that electronic stories have “too many restrictions,” according to the report. But many industry players—agents, booksellers, publishers, and authors—are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
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The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
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ProPublica and Open Road Integrated Media will release several ebooks based on ProPublica's investigative journalism, beginning in February. Continue reading at The New York Times
[ The New York Times | 2012-01-30 00:00:00 UTC ]
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Christian book supplier Trust Media has begun redundancy consultations with staff after a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times
[ The New York Times | 2012-01-23 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Immediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines. Continue reading at Media Week
[ Media Week | 2012-01-12 00:00:00 UTC ]
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The chairman of the Apostrophe Society has called Waterstones' dropping of its apostrophe... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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F+W Media, a Blue Ash, Ohio-based media company serving enthusiasts in about 20 verticals including antiques and collectibles, crafts, writing and horticulture, has acquired World Tea Media, organizer of the World Tea Expo. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
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IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week
[ Media Week | 2012-01-06 00:00:00 UTC ]
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Penguin Children's Group has created the role of acquisitions manager for its media and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Barnes & Noble shares under pressure as company explores Nook ebook business options Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-01-05 00:00:00 UTC ]
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The website offering resources for National Libraries Day, the national day to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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