Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe?  "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Bonnier launches Europe acquisitions company

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[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Layar Creator sees an interactive future for print media via augmented reality (video)

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[ Engadget | 2012-06-06 00:00:00 UTC ]
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Media Decoder Blog: Attacking Amazon, Authors Group Urges Opposition to E-Book Settlement

The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times

[ The New York Times | 2012-06-05 00:00:00 UTC ]
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Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Media Decoder Blog: The Return of the Oprah's Book Club

After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Total Media lands Random House and Transworld Publishers online accounts

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[ Media Week | 2012-05-28 00:00:00 UTC ]
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Self-publishing: 'under 10% of authors earn living'

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[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Media Decoder Blog: Foer Returns to New Republic as Editor

Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times

[ The New York Times | 2012-05-21 00:00:00 UTC ]
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AIM Media Texas Announces Acquisition of Texas Newspapers from Freedom Communications

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[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Media Decoder Blog: Houghton Mifflin Harcourt Enters Bankruptcy Process

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[ The New York Times | 2012-05-11 00:00:00 UTC ]
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Media Decoder Blog: Amazon Program Offers "Harry Potter" Series to Kindle Owners

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[ The New York Times | 2012-05-10 00:00:00 UTC ]
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The Media Equation: Byliner Takes Bissinger’s E-Book Off Amazon

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[ The New York Times | 2012-04-30 00:00:00 UTC ]
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To live and write in L.A.

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[ Los Angeles Times | 2012-04-22 00:00:00 UTC ]
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Media Decoder Blog: Pulitzer Fiction Snub Has Book Publishers Fuming

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[ The New York Times | 2012-04-17 00:00:00 UTC ]
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[ Crains New York | 2012-04-17 00:00:00 UTC ]
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[ The New York Times | 2012-04-16 00:00:00 UTC ]
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[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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Fairfax Media in talks to buy Business Spectator: Reuters

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[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
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