[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with:
#significant increase
#digital channels
#digital traffic
The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with:
#ad unit
#giving advertisers
#social channels
Leading film scouts and agents spoke on New York Rights Fair panel, explaining how they make a piece of content come alive for a producer or studio executive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this |
On the afternoon of June 28, a gunman entered the newsroom of the Capital Gazette in Annapolis, killing five staffers before surrendering to police. Shaken survivors from the newsroom worked late into the night to put out an edition the following morning. Exactly 11 months later, on Tuesday,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gunman entered
#capital gazette
#shaken survivors
On the afternoon of June 28, a gunman entered the newsroom of the Capital Gazette in Annapolis, killing five staffers before surrendering to police. Shaken survivors from the newsroom worked late into the night to put out an edition the following morning. Exactly 11 months later, on Tuesday,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gunman entered
#capital gazette
#shaken survivors
Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
More news stories like this | News stories tagged with:
#growing roster
Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
More news stories like this | News stories tagged with:
#magazine media
Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times
[ The New York Times | 2019-05-23 20:12:41 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#venerable men
As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
More news stories like this | News stories tagged with:
#lead generation
Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with:
#test kitchen
#declining steadily
Martina Cole has praised the line-up for London's new crime and thriller festival Capital Crime as organisers reveal further names for the inaugural event, including Cole, Ann Cleeves, Ian Rankin, Abir Mukherjee and Leye Adenle. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ian rankin
#martina cole
#inaugural event
#ann cleeves
#abir mukherjee
Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange for $1 million in cash. The buyer, Studio... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th year
#great outcome
#sale means
CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#information association
#lantana publishing
#otter-barry books
#inclusive children
#hachette children
#promote diversity
#tiny owl
A deep melancholy persists in the grim, breathtakingly beautiful debut novel by Chia-Chia Lin, who writes a story set in Alaska that tracks most closely Gavin, the school-age son of a family of four children and two parents with roots in Taiwan — “that junk island,” according to the father,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#story set
The London Magazine has launched its debut fiction prize for a second year, following the success of its inaugural year. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inaugural year
#london magazine
"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#visual storytelling
#driving traffic
Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers produce
#digital world
#ve stabilized
#growing exponentially
#unique solutions
#smaller staff
#threecase studies
#online form
Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers produce
#digital world
#ve stabilized
#growing exponentially
#unique solutions
#smaller staff
#threecase studies
#online form
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this |
ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sb nation
#data shows
#vast majority
#print journalism
#digital platforms
#early career
#rolling stone
#—bloomberg news
It's four months into the year, and the industry is losing another print publication. This time around it's ESPN The Magazine. "Our journalists will continue to create the same exceptional content. Consumer habits are evolving rapidly, and this requires ESPN to evolve as well," ESPN said in a... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publication
#consumer habits