[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with:
#significant increase
#digital channels
#digital traffic
The Brontë Society in Haworth has won an auction to bring one of Charlotte Brontë’s rare ‘little books' back home. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 12:51:15 UTC ]
More news stories like this | News stories tagged with:
#bront society
#charlotte bront
#back home
The newly launched Platinum Magazine, a magazine aimed at women over 55, has launched a books section edited by novelist Adele Parks. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 05:39:11 UTC ]
More news stories like this | News stories tagged with:
#books coverage
Shortly after the stunning US presidential election in 2016, a French journalist with a lifelong love for American literature seized the political moment to give American authors a platform to express themselves in what would become a 200-page magazine called America—in French. Fifteen days... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-15 09:48:32 UTC ]
More news stories like this | News stories tagged with:
#presidential election
#lifelong love
#political moment
#american literature
Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
More news stories like this | News stories tagged with:
#equal pay
#immediately respond
#ars technica
#digital brands
#abc news
#cbs news
#daily beast
#hearst
Take a peek at a trend in YA book covers: realistic illustrated covers! We've rounded up a bunch of gorgeous designs from recent years and launching 2020. Continue reading at Book Riot
[ Book Riot | 2019-11-08 11:35:04 UTC ]
More news stories like this | News stories tagged with:
#ve rounded
#ya book
[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
More news stories like this | News stories tagged with:
#consumer products
#white papers
#custom content
#reilly media
#american express
#hearst
Maybe you can't judge a book by its cover but that doesn't mean we can't enjoy one and anticipate upcoming book cover trends. Continue reading at Book Riot
[ Book Riot | 2019-11-07 11:41:17 UTC ]
More news stories like this | News stories tagged with:
#upcoming book
NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
More news stories like this | News stories tagged with:
#full list
#trade magazine
#digital media
Nicholas Lemann traces the effects as corporations changed from paternalistic to ruthless. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 21:46:02 UTC ]
More news stories like this | News stories tagged with:
#american dream
The novel assumes a different structure to probe the difficulties of going back. Continue reading at The Washington Post
[ The Washington Post | 2019-10-29 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#andr aciman
#returning home
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
More news stories like this | News stories tagged with:
#media industry
#publishing trends
#coming year
#publishing industry
DK will publish Fakeaway: Healthy Home-cooked Takeaway Meals by TV presenter and produce expert Chris Bavin in January 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 18:31:04 UTC ]
More news stories like this |
Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC
[ CBC | 2019-10-22 17:42:52 UTC ]
More news stories like this | News stories tagged with:
#pearson
Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#personal finance
#emailed questions
#full potential
Capital Crime will return to London for a second year following the success of the 2019 festival. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 12:48:12 UTC ]
More news stories like this | News stories tagged with:
#capital crime
The former magazine editor talks about her latest book about the magazine Holiday. Continue reading at The New York Times
[ The New York Times | 2019-10-19 09:00:08 UTC ]
More news stories like this |
New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 21:53:10 UTC ]
More news stories like this | News stories tagged with:
#perfect fit
#special projects
#road track
#print publication
#hearst
FOR A BOOK WRITTEN in the past five years, Robert Menasse’s The Capital, published for the first time in the United States last month in a translation by Jamie Bulloch, feels strangely dated. In the time it’s taken the novel to win the 2017 German Book Prize and be translated into English, the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-11 19:00:17 UTC ]
More news stories like this | News stories tagged with:
#german book
#book written
AN ADOLESCENT NAMED Adam Gordon is the protagonist of Ben Lerner’s new novel, The Topeka School. He shares this name with the narrator of Leaving the Atocha Station, Lerner’s debut novel from 2011. Leaving the Atocha Station was about the quarter-life crisis of a talented misanthrope;... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-09 12:30:44 UTC ]
More news stories like this | News stories tagged with:
#ben lerner
#topeka school
#quarter-life crisis
#debut novel
Tbilisi has been named UNESCO's 2021 World Book Capital, and the Georgian city will have the honor handed over to it by Kuala Lumpur. The post Tbilisi Named UNESCO’s World Book Capital for 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-07 19:49:22 UTC ]
More news stories like this | News stories tagged with:
#kuala lumpur
#world book