[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired
[ Wired | 2020-03-23 13:30:37 UTC ]
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Waterstones Children's Laureate Cressida Cowell has launched a digital hub with reading charity BookTrust to keep youngsters busy while schools are closed. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 17:38:05 UTC ]
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There are plenty of ways to access paperbacks, audiobooks, story time and more without leaving the house. Continue reading at The Washington Post
[ The Washington Post | 2020-03-21 13:00:00 UTC ]
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Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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'Write once, run anywhere' was the promise that Sun Microsystems made for Java in the mid '90s. But front-end development trends suggest that it's really JavaScript -- and its fast-evolving libraries and frameworks -- that are executing on that promise today. To learn more about the JavaScript... Continue reading at Betanews
[ Betanews | 2020-03-19 11:48:08 UTC ]
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The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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Academic houses including Wiley, Oxford University Press and Cambridge University Press have this week been sending employees home to work remotely, in the same way as their trade counterparts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:25:26 UTC ]
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Some of what we have learnt about working at home as part of a publishing team over the past six years is true of all remote workers. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 19:06:18 UTC ]
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Today, our listing of changes to plans amid the COVID-19 emergency features news from the UAE, Canada, the UK, France, and the United States. The post Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 14:12:55 UTC ]
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“Stay home, if you can,” they told us in the beginning. And I could. I run a small publishing house from my home and at home is where I have always spent the majority of my time. I was not afraid. I can do it, I told myself. This changes nothing. Then the advice became […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-16 08:49:55 UTC ]
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Penguin Random House UK is expecting all London-based staff to work from home from Tuesday (17th March) and cancelling all events, including bookshop events, Penguin Live, launch parties and "any meetings". Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 02:54:57 UTC ]
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Simon & Schuster UK, India and Australia has told all staff they are now "required" to work from home, aligning with policy of its US colleagues. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 23:33:06 UTC ]
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Foyles has launched its first specially curated library in a retirement home, as part of its partnership with property developer Elysian. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 17:47:10 UTC ]
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The impact of the coronavirus outbreak continues to be felt across the trade, with further cancellations of literary events and larger numbers in the book trade now working from home to fight the spread. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 14:06:36 UTC ]
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Our roundup today includes international book business event information from New Zealand, Colombia, Spain, Tunisia, and the United States. The post Coronavirus: Madrid Fair Moves to October; BISG Postpones; Macmillan Works at Home appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 14:32:50 UTC ]
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Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
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Markus Dohle, chief executive officer for Penguin Random House, has shared a note to reassure staff worldwide that the safeguarding of their health is its "highest priority", at the same time as staff in its US offices, in New York, Colorado Springs and Emeryville, were told to "plan for today... Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 03:08:10 UTC ]
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The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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