Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with: #significant increase #digital channels #digital traffic

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California Sunday Magazine Shuts Down Print Edition

After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
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The Journey is the Plot: A Reading List for Traveling Beyond the Home

Many years ago, I heard a teacher of mine, the late John Gardener, once say that there are only two plots in all of literature: you go on a journey or a stranger comes to town. Or, as Stanley Elkin put it even more succinctly (in reference to science fiction), you go there or they […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-08 08:47:33 UTC ]
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Adweek Acquired By PE Firm Shamrock Capital

Adweek has been sold from one private equity firm to another. The advertising industry publication, which marked its 40th anniversary last year, has been acquired by Los Angeles-based private equity firm Shamrock Capital Advisers, both parties announced Tuesday morning. The seller,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-02 15:47:54 UTC ]
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At Home with 4 Indies partners with British Book Awards

At Home with 4 Indies—the Facebook Live series spearheaded by four independent bookshops—is back with a new programme for June featuring authors shortlisted for The British Book Awards 2020, including Adele Parks, Caroline Criado Perez and Katherine Rundell.   Continue reading at The Bookseller

[ The Bookseller | 2020-05-29 05:14:09 UTC ]
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NYT Mag Wins Big at Virtual National Magazine Awards

The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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The New Normal: How Industry Magazines Are Navigating the Pandemic

The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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Future of Q magazine in doubt as coronavirus crisis hits media

Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertisingCoronavirus – latest updatesSee all our coronavirus coverageThe music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of... Continue reading at The Guardian

[ The Guardian | 2020-05-18 19:16:59 UTC ]
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Sheltering: Amy Jo Burns Talks Moonshine and Snake-Handling

On this episode of Sheltering, Maris Kreizman speaks with Amy Jo Burns about her new novel, Shiner. Burns talks about loosely basing a character off her grandmother, the possible legalization of moonshine, and the skill of snake-handling. Her favorite local bookstore is Labyrinth Books; please... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-12 19:00:18 UTC ]
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Staffers at California Sunday and Pop-Up Magazines Are Unionizing

Staffers at Pop-Up Magazine Productions, parent company of The California Sunday Magazine and the touring "live magazine" show Pop-Up Magazine, are forming a union, and they appear to have their employer's support in doing so. An announcement issued on Monday says employees will be organizing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-12 11:52:17 UTC ]
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Sheltering: Mikel Jollett Challenges the Memoir Form

On this episode of Sheltering, Maris Kreizman speaks with Mikel Jollett about his memoir, Hollywood Park. Hollywood Park is about Jollett’s experience growing up in a cult, and his escape and fallout from the childhood trauma he experienced. He talks about believing his life was normal as a... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-08 19:00:54 UTC ]
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Square Enix’s 'Stay Home and Play' bundle gives you 54 games for under $40

Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World

[ PC World | 2020-05-08 18:45:00 UTC ]
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Barrington Stoke publishes advice pack on teaching dyslexic children at home

Barrington Stoke has published a free digital pack of advice, information and resources to support dyslexic children learning from home.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 18:41:27 UTC ]
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Radcliffe, Fry and Redmayne join in with Harry Potter at Home

Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 15:10:11 UTC ]
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20 new books publishing today, day 723 at home.

The future may be uncertain, but one thing we can always count on is the bunch of new books that come into the world every Tuesday. Welcome, friends. * Emma Straub, All Adults Here  (Riverhead) “Straub cements her status as a master of the domestic ensemble drama.” –TIME   Percival... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-05 13:27:20 UTC ]
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Sheltering: Kate Milliken on Running Towards Danger

On this episode of Sheltering, Maris Kreizman talks with Kate Milliken, author of the debut novel Kept Animals, which centers on three teenage girls, a horse ranch, and the accident that changes everything. Milliken discusses the research that went into her knowledge of the Topanga Canyon biome,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-04 19:00:29 UTC ]
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Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States

'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
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BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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'This Very Cool Planet We Are Lucky to Call Home'

In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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Sheltering: Nina Renata Aron on Desperate Love and Codependency

On this episode of Sheltering, Nina Renata Aron speaks with Maris Kreizman about her new book, Good Morning, Destroyer of Men’s Souls, a memoir of codependency. They talk about the cultural history of love and its entanglement with suffering, particularly for women, and how hard it is to break... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-27 19:00:44 UTC ]
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Random House Children’s Books Launches MAGIC TREE HOUSE Home Adventures

Random House Children’s Books will launch Magic Tree House Home Adventures, an online program of activities, crafts, recipes, reading challenges, and more. Continue reading at Book Riot

[ Book Riot | 2020-04-24 17:57:06 UTC ]
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