Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with: #significant increase #digital channels #digital traffic

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[ The Bookseller | 2020-08-20 17:35:11 UTC ]
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[ Book Riot | 2020-08-14 10:37:00 UTC ]
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[ Literrary Hub | 2020-08-10 15:01:45 UTC ]
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[ The New York Times | 2020-08-06 09:00:04 UTC ]
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[ The Bookseller | 2020-08-04 00:41:37 UTC ]
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[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
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[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
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Face Up: The Best Magazine Covers From the Worst Year

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[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

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