[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature
[ Electric Literature | 2020-04-24 11:00:00 UTC ]
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On this episode of Sheltering, bookstore owner and author Emma Straub speaks with Maris Kreizman about her new novel, All Adults Here. Straub talks about the support that’s poured in for her bookstore (Books Are Magic) and how best to support our local institutions right now. She also discusses... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-23 19:00:30 UTC ]
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Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
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In Malaysia as it launches its World Book Capital year under the restrictions of the pandemic, the city's mayor quotes the Quran and 'Winne the Pooh.' The post Kuala Lumpur Opens its World Book Capital Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-23 16:33:24 UTC ]
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The former U.S. poet laureate reflects on how his mother used stories to build a home for his migrant farmworker family and how such love can gather us together Continue reading at The Washington Post
[ The Washington Post | 2020-04-23 15:32:52 UTC ]
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Sharjah's 2019 World Book Capital concludes in a live stream from the UAE, after announcing grants from its new Access Sharjah incubator. The post Sharjah World Book Capital Holds a Closing Ceremony Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-22 13:51:20 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian
[ The Guardian | 2020-04-15 00:35:17 UTC ]
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On this episode of Sheltering, Michael Arceneaux speaks with Maris Kreizman about his recent book of essays, I Don’t Want to Die Poor, which revolve around issues of debt, both financial and emotional, as well as the superficial promise of social mobility in America. Arceneaux talks to Maris... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-14 19:00:31 UTC ]
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The best series of books in four categories — including highbrow ('Wolf Hall'), L.A. favorites (Easy Rollins) and epic histories (Taylor Branch). Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-14 16:00:13 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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After weeks of credible speculation and reporting, LSC Communications announced clarity around its reorganization plans, which includes filing for Chapter 11 bankruptcy with the Southern District of New York. The company was left with few option after accumulating at least $893 million in... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-13 15:00:01 UTC ]
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Many libraries publish art and literary magazines featuring authors and artists from their local community and from all over the world. Continue reading at Book Riot
[ Book Riot | 2020-04-13 10:31:23 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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