[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
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The second volume of Jed Perl’s definitive biography is as smart and stout as the first. Continue reading at The Washington Post
[ The Washington Post | 2020-04-08 11:47:09 UTC ]
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Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 06:50:42 UTC ]
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For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
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DK and Walker have unveiled new initiatives to support families, readers, authors and illustrators during the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 14:35:29 UTC ]
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The bookselling website Hive has reinstated its home delivery service following the re-opening of Gardners.com. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 09:35:20 UTC ]
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This week Walker Books launched a family guide to adventure activities 100 Adventures to Have Before You Grow Up, the first children's book by author, adventurer and Girlguiding ambassador Anna McNuff. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 13:51:42 UTC ]
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Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot
[ Book Riot | 2020-04-01 17:06:24 UTC ]
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J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:21:07 UTC ]
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This wide-ranging volume celebrates our fascination with the residences of literary figures, artists, composers and politicians Continue reading at The Washington Post
[ The Washington Post | 2020-04-01 16:03:00 UTC ]
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Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
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Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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In her new book of essays, the Morrocan American novelist asks what it truly means to be an American. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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In today’s episode, Maris Kreizman speaks with debut author Hilary Leichter about her recent novel, Temporary, the story of one woman’s struggle for steadiness and happiness under late capitalism, a subject more relevant than ever. From the episode: “The book is about a woman who works as a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-26 18:55:28 UTC ]
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On this episode of Sheltering, Maris Kreizman talks to Kate Elizabeth Russell about her recent novel, My Dark Vanessa. Kate shares the things that are helping to get through this time of isolation: Fiona Apple, the game Animal Crossing, and eating “like she’s at a sleepover.” Kate’s local... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-25 19:00:22 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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If you're stuck at home and bemoaning the absence of libraries from your life, don't fear! Here are some great books available on Hoopla right now. Continue reading at Book Riot
[ Book Riot | 2020-03-24 10:40:03 UTC ]
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