Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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2021 Whiting Literary Magazine Prize Winners Announced

The winners of the fourth annual Whiting Literary Magazine Prizes have been announced, with three print magazines and two digital publications, including 'Bellevue Literary Review' and 'Full Stop,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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Bookstat: Home Stretch settles down in the top spot

Graham Norton's Home Stretch (Coronet) has bounced into the Bookstat e-book number one for the week ending 14th August. Continue reading at The Bookseller

[ The Bookseller | 2021-08-20 07:22:30 UTC ]
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Children’s book and illustration magazine Scoop closes

Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 12:27:48 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Wonderbly acquired by private equity firm Graphite Capital

Personalised children’s book publisher Wonderbly has been acquired by private equity specialist Graphite Capital for an undisclosed amount.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 23:35:14 UTC ]
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11 Must-Have Classic Cocktail Recipe Books For Your Home Bar

The past year has turned us all into at-home imbibing experts, but these books prove we still have much to learn. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-23 09:45:09 UTC ]
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The surprising history of home economics, from industry to diplomacy

Danielle Dreilinger reveals the field’s scientists and activists, as well as its regressive side. Continue reading at The Washington Post

[ The Washington Post | 2021-06-18 12:00:00 UTC ]
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Amazon Publishing sponsors Capital Crime's 2021 New Voices Award

Amazon Publishing will sponsor Capital Crime's 2021 New Voices Award sponsored by Amazon Publishing with a £1,000 cash prize and potential publication. Continue reading at The Bookseller

[ The Bookseller | 2021-05-05 13:40:42 UTC ]
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Historic Home of Warwick's Saved After Friends Raise Millions

More than 30 people raised $8.35 million to buy the building that houses Warwick's bookstore in La Jolla, Calif., saving it from having to move from where it has operated since 1952. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
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Tbilisi Opens Its UNESCO World Book Capital Year: ‘An Historic Day’

Constrained by the pandemic, a small but spirited weekend opens the 2021 UNESCO World Book Capital program in Tbilisi. The post Tbilisi Opens Its UNESCO World Book Capital Year: ‘An Historic Day’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-26 16:29:25 UTC ]
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Coming Home to Somewhere Unfamiliar

In an excerpt from her memoir Negative Space, Lilly Dancyger writes about moving back to New York City as a teenager and grappling with her father's death. Continue reading at Guernica

[ Guernica | 2021-04-26 13:00:05 UTC ]
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London, the New Capital of Middle Eastern and North African Arts, Culture, Music, and Literature, by Malu Halasa

Culture Street mural for Grenfell Tower, with poem by Ben Okri, North Kensington, London, image courtesy of IranWire and #PaintTheChange. London-based writer Malu Halasa canvasses the Middle Eastern and North African culture scene in London,... Continue reading at World Literature Today

[ World Literature Today | 2021-04-19 19:22:28 UTC ]
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Cookbook pioneer Croft on lunching, lockdown lessons and Chefs at Home

Bath-based gastronome Jon Croft’s four decades in book publishing and cookery TV production have reshaped the landscape, and his list’s latest title is giving back to staff working in the hospitality sectors. Continue reading at The Bookseller

[ The Bookseller | 2021-03-20 08:42:44 UTC ]
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NPR’s tale of two crises at the Capital Gazette

On June 28, 2018, a gunman stormed the newsroom of the Capital Gazette, in Annapolis, Maryland, and murdered five staffers: Rob Hiaasen, Wendi Winters, Rebecca Smith, Gerald Fischman, and John McNamara. Later the same day, Selene San Felice, a twenty-two-year-old reporter who survived the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-03-16 12:10:09 UTC ]
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A Quest to Reclaim a Family Home Unearths a Past Buried by the Holocaust

In “Plunder,” a memoir by Menachem Kaiser, the author tries to repossess a building owned by his grandfather before the war and discovers a history he knew nothing about. Continue reading at The New York Times

[ The New York Times | 2021-03-16 09:00:06 UTC ]
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'Urgent' take on Britain's care home system to Bonnier

Bonnier Books UK has acquired world rights for an “urgent and critical” look at Britain’s care home system by youth advisor Chris Wild.   Continue reading at The Bookseller

[ The Bookseller | 2021-03-11 12:56:26 UTC ]
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How 'Infinite Country' Found Its Perfect Home at Avid Reader Press

Patricia Engel's third novel, released on March 2 by Avid Reader Press, already has all the trappings of a charmed publication. It also has a moving pre-publication history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Astra Publishing House is launching an international literary magazine.

Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
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