[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Enthusiast and shelter magazine issues attracted the highest relative audiences for the month, per new data from GfK MRI. The post Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-07 00:00:00 UTC ]
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Folio: is pleased to unveil the 2018 Class of Folio: 100 Honorees. The annual list is comprised of the best and brightest minds in the magazine media industry today. From Corporate Catalysts to Industry Influencers and C-Level Visionaries, these honorees represent every sector: consumer, b2b,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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Put together by three former key players in the UK's Bonnier Publishing, Blake Freeman Johnson Media is to focus mostly on nonfiction. The post UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-01 00:00:00 UTC ]
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Bust magazine has been publishing since the early ’90s, which in the current print media climate is no small feat. Continue reading at The New York Times
[ The New York Times | 2018-11-01 00:00:00 UTC ]
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SPECIAL SURVEY REPORT [caption id="attachment_139065" align="alignright" width="300"] SPONSORED BY:[/caption] One might expect recent layoffs, consolidations, frequency reductions, and closures in magazine media would have the industry feeling gloomy about its future, but a new survey of Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-25 00:00:00 UTC ]
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Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
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In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank "Shark" to launch a new lifestyle publication, Inspire by Lori Greiner. Inspire’s first issue is set to debut in March 2019. “When Lori was featured on the cover of Parade last year, it was... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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[caption id="attachment_139169" align="alignright" width="225"] New Haven Biz's inaugural October issue.[/caption] New Haven Biz, a b2b website and e-newsletter covering the business community of Southern Connecticut, launched its premier print magazine this month. The magazine debuts in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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Minnesota Business Magazine Shutters Minnesota Business magazine announced that its November/December edition will be its final issue before ceasing operations. According to a reported statement by executive editor Megan Effertz in Minneapolis/St. Paul Business Journal, the publication’s nine... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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At the debut edition of Frankfurt's Audiobook Conference, experts from several markets presented data and trends on this growing segment of publishing. The post Frankfurt’s First Conference on the Evolving Audio Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and we are fully committed to them. The complementary strengths of our offerings are what gives us... Continue reading at AdWeek
[ AdWeek | 2018-10-10 00:00:00 UTC ]
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Penguin Random House Children’s is tapping into the trend for non-fiction books about historical figures with a new Extraordinary Lives series. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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Time magazine's current owner has some advice for billionaire Marc Benioff and his wife, who are acquiring the iconic publication: Its days as a weekly should probably be over.Meredith Corp., the publisher that agreed to sell Time for $190 million last month, suggests that the title will need an... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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London’s newly launched crime and thriller festival Capital Crime is preparing a new social outreach initiative to provide sixth form students with an insight into how they might be able to pursue careers in writing or publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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Early signs suggest the market has moved on from psychological suspense novels and darker fiction, in favour of more uplifting, book-club titles and smart women’s fiction, publishers have told The Bookseller ahead of Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-09-24 00:00:00 UTC ]
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Kuala Lumpur is the 2020 World Book capital; more political books in the US released and compete with growing sales of Woodward's 'Fear'; and PRH has a new CFO. The post Industry Notes: 2020 World Book Capital; Political Book Sales in the US; PRH Names New CFO appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-21 00:00:00 UTC ]
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