[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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The experiential brand offers plenty of fodder for publishers trying to innovate. The post Pop-Up Magazine Rethinks the Definition of Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid... Continue reading at AdWeek
[ AdWeek | 2024-11-04 12:00:00 UTC ]
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Want your house to have extra atmosphere on Halloween? Or maybe you just love Harry Potter and have enough adult money to decorate your home however you wish? Either way, these floating candles are absolutely gorgeous and a perfect addition to any magic-filled room. Right now, you can... Continue reading at PC World
[ PC World | 2024-10-25 12:30:34 UTC ]
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Publishing Perspectives’ 2024 Frankfurt Book Fair magazine is a showcase of global publishing, book market trends, and people to know. By Hannah Johnson s thousands of publishers, agents, authors, and book industry professionals gather together in Frankfurt this week, Publishing Perspectives is... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-16 14:26:43 UTC ]
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The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
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The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek
[ AdWeek | 2024-09-24 13:00:00 UTC ]
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With schools in session and spooky season fast approaching, we asked children's booksellers and buyers about autumn trends in their stores. Respondents gave us their predictions for the hottest fall titles and looked ahead to the waning months of 2024, including how the November election might... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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For print management company Imago, its partner network has remained the same in the past year. “We continue to source from China, India, South Korea, and Southeast Asia, as well as Europe,” says president and CEO Howard Musk, adding that China remains the most significant location. “But we are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Federal agents searched the homes of multiple senior officials in Mayor Eric Adams’s administration, including Police Commissioner Edward Caban and Deputy Mayors Sheena Wright and Philip Banks, according to people familiar with the matter.Investigators also seized the phones of officials... Continue reading at Crains New York
[ Crains New York | 2024-09-05 21:07:45 UTC ]
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In the memoir “Becoming Little Shell: A Landless Indian’s Journey Home,” Chris La Tray weaves together personal and tribal history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2024-08-08 18:23:50 UTC ]
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