Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with: #significant increase #digital channels #digital traffic

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Meals and deals: five biggest trends from London book fair 2023

There was lots to digest this year, including cookery books from social media stars, a climate change book from London mayor Sadiq Khan, and some big debut novels to look forward toOver the course of three days in London, thousands of editors, publishers and agents, among others, decide what... Continue reading at The Guardian

[ The Guardian | 2023-04-24 12:51:58 UTC ]
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The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek

[ AdWeek | 2023-04-10 10:00:00 UTC ]
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How a Tiny Literary Magazine Became a Springboard for Great Irish Writing

The Stinging Fly has helped launch several of Ireland’s most promising writers. How has a publication with 1,000 subscribers carved a niche in the Irish canon? Continue reading at The New York Times

[ The New York Times | 2023-04-05 09:00:42 UTC ]
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‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
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Gal-Dem, magazine for women and non-binary people of colour, to fold

Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian

[ The Guardian | 2023-03-31 12:59:18 UTC ]
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TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Amazon no longer sells print and Kindle magazines

You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget

[ Engadget | 2023-03-17 09:28:33 UTC ]
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A Culinary Road Trip: Spotlight on Taste of Home

Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Panel Mania: Frida Kahlo: Her Life, Her Work, Her Home by Francisco de la Mora

Francisco de la Mora’s 'Frida Kahlo: Her Life, Her Work, Her Home,' a new graphic biography of the great Mexican painter Frida Kahlo (1907-1954), takes the reader on a irresistible journey through her life story. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
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Princeton University Press’ ‘Spiderweb Capitalism’ Wins Hawkins Award

The Cambridge, Harvard, and Princeton university presses and Simon & Schuster published the 2024 PROSE Excellence Awards. The post Princeton University Press’ ‘Spiderweb Capitalism’ Wins Hawkins Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-23 14:57:25 UTC ]
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A science fiction magazine closed submissions after being bombarded with stories written by ChatGPT

In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company

[ Fast Company | 2023-02-21 09:59:00 UTC ]
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Catapult to Shutter Online Magazine, Writing Classes

The decision to suspend the publisher's editorial and educational arms will "consolidate our efforts around our book publishing program," the publisher said in a statement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
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Beyond Book Trends: What the Book World Really Needs

Book "trends" are not what the world needs; we present here an extremely comprehensive overview of what the book world could really use. Continue reading at Book Riot

[ Book Riot | 2023-02-13 11:37:00 UTC ]
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Bertelsmann subsidiary to end, sell dozens of magazines

German media group RTL Deutschland says it will stop publishing almost two dozen print magazines and seek to sell a similar number Continue reading at ABC News

[ ABC News | 2023-02-07 13:23:50 UTC ]
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A Home for Asian American Authors

Third State Books, a new San Francisco–based publishing house from industry veteran Charles Kim and digital marketing executive Stephanie Lim, focuses exclusively on publishing Asian American and Pacific Islander voices and stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Living in an Unfolding Apocalyptic Reality with Emmanuel Vaughan-Lee, Emergence Magazine Founder

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-09 09:50:53 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget

[ Engadget | 2023-01-05 04:15:55 UTC ]
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Big Names in Little Magazines: On Thomas Pynchon’s Very First Literary Journal Appearance

“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
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