[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
News tagged with:
#significant increase
#digital channels
#digital traffic
Good morning, Boston. Happy National Root Beer Float Day. Here are the five things you need to know in local business news to start your Tuesday, before you go get that Black Cow. The biggest business news of the day — unless you include the continuing Wall Street meltdown — is the finding by... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-08-06 10:16:18 UTC ]
More news stories like this | News stories tagged with:
#science fiction
#online search
#good morning
We’re less than 100 days out from a very consequential election, so before we get to the fun stuff, I ... Continue reading at Book Riot
[ Book Riot | 2024-08-01 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
At Restless Books, Black Lawrence Press, and Academic Studies Press, first-generation American editors want to hear from writers with cross-cultural stories to tell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#restless books
The century-old magazine’s new owners are turning it into a lifestyle brand that appeals to hunters, fishers, Republicans, and Democrats. Many legacy periodicals that have survived the internet are husks of their former selves. New owners come in, slash costs, and squeeze what revenue they can... Continue reading at Fast Company
[ Fast Company | 2024-07-07 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#print edition
#lifestyle brand
#field stream
#big plans
Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian
[ The Guardian | 2024-05-13 15:18:10 UTC ]
More news stories like this | News stories tagged with:
#bookshop
Much like the peripatetic characters in her latest novel, the author understands the importance of finding permanence and a sense of belonging. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
The Poetry Foundation is funding a new grant program to help presses, while more than 70 former SPD clients have found new distribution partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#poetry foundation
#grant program
In January 2016, I was an unpublished writer working on my first novel when I learned of an artist residency on a tiny island off the west coast of South Korea. Excited, I daydreamed of finishing my manuscript in my motherland, visiting family, and of course, eating an abundance of delicious... Continue reading at Electric Literature
[ Electric Literature | 2024-04-18 11:05:00 UTC ]
More news stories like this | News stories tagged with:
#west coast
#south korea
#electric literature
#first novel
Dozens of former publishers that had been served by SPD have signed with Asterism and Itasca as frustration mounts over the lack of information coming from the now-shuttered distributor. Meanwhile, Ingram is offering some flexibility in its 60-day deadline to have inventory removed from its... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: