The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New York. The execs, who represented a dozen mid- to large-sized B2B and consumer-facing media businesses, broadly agreed that today's business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising. "The only way to truly protect editorial integrity is to have editors involved in the process," said one CEO, arguing that content teams should be an active part of the ad sales process because they typically have the biggest incentive to prevent advertising arrangements from bleeding into editorial. The rise of marketing services divisions and branded content studios within media companies—centralized teams staffed by editors, marketers and sales teams meant to both produce creative but also provide agency-style consulting services to advertising clients—is not the only media phenomenon driving this shift. Similar lessons, many of the CEOs agreed, are being applied to live events, another fast-growing revenue stream for companies across the industry. "Event programming drives your reputation as much as—if not more than—your reporting," argued one CEO.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
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Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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The novelist discusses his career and his recent essay about cadavers in crime fiction, and the actor Richard E. Grant talks about his memoir and his love of “Alice’s Adventures in Wonderland.” Continue reading at The New York Times
[ The New York Times | 2023-08-18 17:55:09 UTC ]
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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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After 37 years with the Christian publishing house, Tyndale's chief administrating officer Jeff Johnson will retire on September 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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A memoir by Tahir Hamut Izgil, a Uyghur intellectual who escaped China, explores the corrosive effect of repression and surveillance on his community. Continue reading at The New York Times
[ The New York Times | 2023-08-01 12:36:10 UTC ]
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Data collected as part of a Department of Energy survey found that some states have relatively low penetration when it comes to AC-equipped households. This weekend much of America was again blanketed in a heat wave. As Reuters noted, over 175 million Americans were under excessive heat... Continue reading at Fast Company
[ Fast Company | 2023-07-31 09:15:00 UTC ]
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Workers at Solid State Books have unanimously voted to ratify its first union contract during a virtual meeting attended by 100% of the store's staff, according to United Food & Commercial Workers Local 400, which represents workers at the store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-27 04:00:00 UTC ]
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The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek
[ AdWeek | 2023-07-24 11:37:29 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Through a distribution deal with IPG, Oxford University Press now has a direct sales channel for its children's titles in the US and Canada. The post Oxford University Press Opens Distribution in the States and Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-26 18:10:30 UTC ]
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She had a modest career as an actress but was best known for following in the footsteps of her mother, the best-selling author Mary Higgins Clark. Continue reading at The New York Times
[ The New York Times | 2023-06-16 21:20:41 UTC ]
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Rev. Linda Barnes Popham says she’ll keep leading her Baptist church in Kentucky so long as her congregation stands behind her. Continue reading at CBC
[ CBC | 2023-06-14 22:50:19 UTC ]
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Pulitzer Prize-winning author Cormac McCarthy, who wrote nihilistic and violent tales of the American frontier and post-apocalyptic worlds that enthralled and appalled readers, died on Tuesday at the age of 89, his representative confirmed to CBC... Continue reading at CBC
[ CBC | 2023-06-13 20:01:40 UTC ]
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