Separation of Church and State Is (Mostly) Dead in Media, Execs Say

The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New York. The execs, who represented a dozen mid- to large-sized B2B and consumer-facing media businesses, broadly agreed that today's business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising. "The only way to truly protect editorial integrity is to have editors involved in the process," said one CEO, arguing that content teams should be an active part of the ad sales process because they typically have the biggest incentive to prevent advertising arrangements from bleeding into editorial. The rise of marketing services divisions and branded content studios within media companies—centralized teams staffed by editors, marketers and sales teams meant to both produce creative but also provide agency-style consulting services to advertising clients—is not the only media phenomenon driving this shift. Similar lessons, many of the CEOs agreed, are being applied to live events, another fast-growing revenue stream for companies across the industry. "Event programming drives your reputation as much as—if not more than—your reporting," argued one CEO.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
News tagged with: #long term #community building #connection point #tech giants

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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Three trailblazing women in media who've been forgotten – until now

Mae D Huettig, Romana Javitz and Shirley Graham DuBois were instrumental in their respective media fields but very few of us will be aware of their individual contributions. Continue reading at The Conversation

[ The Conversation | 2024-01-22 21:21:50 UTC ]
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No charges laid after man in 'state of crisis' tries to open door mid-flight on Air Canada plane: police

Police said the passenger attempted to open a door, which can't be done at cruising altitude. He was restrained by Air Canada employees during the flight as part of their safety protocols and met with officers once the plane landed at Pearson International Airport shortly after 3 p.m. Continue reading at CBC

[ CBC | 2024-01-21 22:50:31 UTC ]
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‘I attacked Daniel Craig with a toasting fork’: inside the wild creation of Drop the Dead Donkey

Ahead of a new stage revival, the creators and cast of Channel 4’s classic 90s newsroom sitcom remember close encounters with future Bond stars, writing episodes at the last minute and the meaning between that mysterious titleWhen Drop the Dead Donkey debuted on Channel 4 on 9 August 1990, it... Continue reading at The Guardian

[ The Guardian | 2024-01-20 11:55:00 UTC ]
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NowThis Hires Its First CEO Since Being Spun Off by Vox Media

Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek

[ AdWeek | 2023-12-19 09:31:39 UTC ]
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Pink Dystopia: Gabrielle Korn on How a Decade in Women’s Media Inspired Her Novel

Science fiction made me want to be a writer. As a child in the ‘90s I read Interstellar Pig because my older sister loved it, and that’s when it started—a lifelong obsession with alternate universes, aliens, time travel, dystopia; a compulsion to read and eventually tell stories to make sense of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-12 09:52:39 UTC ]
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Morry Schwartz steps aside as chairman of independent publisher Schwartz Media

Publisher of the Monthly and the Saturday Paper says he will no longer be involved in day-to-day operationsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastMorry Schwartz has given up his leading role at the company he... Continue reading at The Guardian

[ The Guardian | 2023-12-11 06:44:11 UTC ]
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Opening in the States: Italy’s 21lettere Expands With 26Letters

Independent book publisher Alberto Bisi brings his meticulous '21lettere' approach to the States, opening his new 26Letters. The post Opening in the States: Italy’s 21lettere Expands With 26Letters appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-05 23:40:01 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
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The Taunton Press Sold to Active Interest Media

The Taunton Press, publisher of magazines, books, and a range of digital products in the woodworking, home building and renovation, building science, gardening, and sewing categories, has been acquired by enthusiast media company Active Interest Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Penguin Random House Sues the US State of Iowa

Penguin Random House — along with the Iowa State Education Association, authors, students, and educators — is taking Iowa to court for its law against sexual content in books. The post Penguin Random House Sues the US State of Iowa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-30 23:47:44 UTC ]
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Regnery Publishing Will Stay with Salem Media Group

Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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'Freelance Isn't Free' Becomes Law in New York State

New York Governor Kathy Hochul has signed New York state bill S5026—known as the Freelance Isn’t Free Act, and intended to protect freelance workers including authors and journalists on contract—into law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-22 05:00:00 UTC ]
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The History of the United States According to Colson Whitehead

Since the publication of his first novel in 1999, Colson Whitehead has become one of the most lauded, prized, taught, and studied American novelists writing today. Winner of the National Book Award, two-time winner of the Pulitzer Prize (the only writer apart from William Faulkner and John... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-21 09:40:53 UTC ]
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Hidden Pigeon Fills Out Exec Ranks

Hidden Pigeon Company, launched earlier this year to expand the reach of children’s book author Mo Willems’s portfolio, has named four new executives to its management team, including publishing veterans Carol Roeder and Jennifer Levine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Zibby Media Withdraws National Book Award Sponsorship over Potential for 'Hate Speech'

With several National Book Awards finalists planning to call for a ceasefire in Gaza at tomorrow's ceremony, Zibby Media has withdrawn its sponsorship of the event over what CEO Zibby Owens called the "inappropriate conduct and collusion of its nominees." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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G/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown

The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company... Continue reading at AdWeek

[ AdWeek | 2023-11-09 16:29:51 UTC ]
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ALA Report Looks at Millennial, Gen Z Library Usage, Media Habits

The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
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