The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New York. The execs, who represented a dozen mid- to large-sized B2B and consumer-facing media businesses, broadly agreed that today's business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising. "The only way to truly protect editorial integrity is to have editors involved in the process," said one CEO, arguing that content teams should be an active part of the ad sales process because they typically have the biggest incentive to prevent advertising arrangements from bleeding into editorial. The rise of marketing services divisions and branded content studios within media companies—centralized teams staffed by editors, marketers and sales teams meant to both produce creative but also provide agency-style consulting services to advertising clients—is not the only media phenomenon driving this shift. Similar lessons, many of the CEOs agreed, are being applied to live events, another fast-growing revenue stream for companies across the industry. "Event programming drives your reputation as much as—if not more than—your reporting," argued one CEO.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
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Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Continue reading at Digiday
[ Digiday | 2024-09-20 04:01:00 UTC ]
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Private equity group to control classified business while Mathias Döpfner and Friede Springer will run digital operationAxel Springer has struck a €13.5bn (£11.3bn) deal that will see its media assets, which include Politico, Business Insider and newspapers Bild and Die Welt, hived off into a... Continue reading at The Guardian
[ The Guardian | 2024-09-19 14:19:21 UTC ]
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News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media Continue reading at ABC News
[ ABC News | 2024-09-17 16:30:04 UTC ]
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From revoking tenure to cutting an entire library staff, academic libraries are losing—so are students. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-09-13 12:00:00 UTC ]
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Finding “good homes for good projects” is the ongoing mission for Chang Jiang Printing Media founder and marketing director Samuel Chung. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Vox Media is expanding its print offerings. This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut, part of New York Magazine, is competing for lucrative print ad dollars that fashion-focused publications like Vogue and... Continue reading at AdWeek
[ AdWeek | 2024-09-04 17:00:06 UTC ]
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Giving the Monash Oration in Sydney, Kim Williams says truth and democracy suffers every time a job in journalism is cut Get our breaking news email, free app or daily news podcastThe chair of the ABC has quoted the memoir of US vice-presidential candidate JD Vance while discussing the... Continue reading at The Guardian
[ The Guardian | 2024-09-04 11:02:26 UTC ]
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His memoir Mamaskatch won the Governor General's Literary Award for nonfiction in 2018 Continue reading at CBC
[ CBC | 2024-08-30 22:42:46 UTC ]
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Esmeralda Santiago’s book When I Was Puerto Rican debuted 30 years ago. This memoir introduced us to Negi (Santiago), a pre-teen with a captivating voice who chronicles her life in rural Puerto Rico in the 1950s. In Santiago’s own words, the memoir captures a world that no longer exists in... Continue reading at Electric Literature
[ Electric Literature | 2024-08-28 11:00:00 UTC ]
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Len Riggio, former chair of Barnes & Noble, dies at 83. The visionary entrepreneur revolutionized bookselling in the US. The post Barnes & Noble’s Len Riggio, Dead at Age 83 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-27 22:00:47 UTC ]
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Leonard Riggio, a brash, self-styled underdog who transformed the publishing industry by building Barnes & Noble into the country’s most powerful bookseller but later saw his company overtaken by the rise of Amazon Continue reading at ABC News
[ ABC News | 2024-08-27 20:22:22 UTC ]
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Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC
[ CBC | 2024-08-19 10:00:00 UTC ]
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Beloved comedy publication The Onion has started back up with a paper-and-ink print edition for the first time in over ten years. As announced on the comedy institution’s website and in a story in The New York Times, The Onion has decided to return to their roots as a newsprint, fish-wrappable,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-16 17:57:49 UTC ]
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A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times
[ The New York Times | 2024-08-14 23:11:47 UTC ]
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State officials are funneling hundreds of millions to community health providers as the state begins its long-awaited Medicaid experiment, which will use the public health dollars in ways they haven’t been used before.Nine regional organizations, including three in the city, are set to receive... Continue reading at Crains New York
[ Crains New York | 2024-08-08 09:33:04 UTC ]
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The press will reportedly close at the end of the year after university officials decided to eliminate its $300,000 annual funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-07 04:00:00 UTC ]
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As every writer knows, getting published is a challenge; while more avenues to publication have opened for authors, navigating the landscape remains frustrating. Pipeline Media Group, which was initially launched as a resource for screenwriters 25 years ago, has since expanded to include Book... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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Outgoing Storytel CEO Johannes Larcher touted a sales increase of 9% and operating profit of $4.4 million in its second quarter as "the best financial performance in the history of the company." Larcher's replacement, Bodil Ericsson Torp, starts on October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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Discussion about what books children should access has diminished on the national stage. But most rules pertaining to schools and libraries are made at the state and local level. Continue reading at The New York Times
[ The New York Times | 2024-07-29 09:01:03 UTC ]
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Edna O'Brien published more than 20 books, most of them novels and story collections, and would know fully what she called the "extremities of joy and sorrow, love, crossed love and unrequited love, success and failure, fame and slaughter." Continue reading at CBC
[ CBC | 2024-07-28 20:27:20 UTC ]
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