The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New York. The execs, who represented a dozen mid- to large-sized B2B and consumer-facing media businesses, broadly agreed that today's business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising. "The only way to truly protect editorial integrity is to have editors involved in the process," said one CEO, arguing that content teams should be an active part of the ad sales process because they typically have the biggest incentive to prevent advertising arrangements from bleeding into editorial. The rise of marketing services divisions and branded content studios within media companies—centralized teams staffed by editors, marketers and sales teams meant to both produce creative but also provide agency-style consulting services to advertising clients—is not the only media phenomenon driving this shift. Similar lessons, many of the CEOs agreed, are being applied to live events, another fast-growing revenue stream for companies across the industry. "Event programming drives your reputation as much as—if not more than—your reporting," argued one CEO.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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“The heavy-handed tactics of state legislators are mandating book bans, plain and simple,” said Suzanne Nossel, CEO of PEN America, in a release announcing the new report. “The numbers don’t lie, and they reveal a relentless crusade to constrict children’s freedom to read.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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A champion of LGBTQ stories as both editor and author, Denneny died on April 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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The latest celebration of emerging literary talent brings thrills, charm and emotional punch to the page. But this new generation have taken an inward turn compared with the more worldly themes of bygone yearsEvery decade since 1983, an editor of the literary quarterly Granta has tasked a panel... Continue reading at The Guardian
[ The Guardian | 2023-04-16 06:00:03 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Rick Wolff, who published dozens of bestselling books as a business editor for Warner Books, Hachette Book Group, and Houghton Mifflin Harcourt, died April 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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An event by the AND Campaign will feature authors, pastors, millennials, and elders who are working to bridge the conservative-progressive divide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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What states spend the most money on their public libraries and what states see the most use per person? Continue reading at Book Riot
[ Book Riot | 2023-04-06 11:21:40 UTC ]
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The ebook and audiobook distributor Bookwire opens its presence in a seventh country, looking to the United States for new business. The post Germany’s Bookwire Announces Opening a United States Subsidiary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-30 16:58:12 UTC ]
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The Princess Bride official cookbook helped me embrace the wonder of experimenting and just plain having fun in the kitchen. Continue reading at Book Riot
[ Book Riot | 2023-03-30 10:33:00 UTC ]
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Melvin Shapiro, once called by 'PW' the "sage of the bargain book business," died earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Pat Schroeder, who served as a congresswoman from Colorado for 24 years before being named president and CEO of the Association of American Publishers, died on March 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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