The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
News tagged with:
#school librarians
#political campaign
HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
More news stories like this |
Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high hopes
#case studies
#hot topic
#header bidding
#future publishing
As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsored content
#union square
#content distribution
#reader engagement
#audience development
#publishing appeared
#digital publishing
Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vast majority
#public figures
#outer space
#ad campaign
#live broadcasts
#facebook live
The cartoonist Riad Sattouf; the second volume of his graphic memoir has just been published. Continue reading at The New York Times
[ The New York Times | 2016-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#graphic memoir
Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#subscription revenue
#overwhelming majority
#vast majority
#print editions
#publishers made
#editorial content
#print product
St. Martin's Press has announced the imminent launch of a new, as-yet-untitled imprint, which will publish books focusing on political and current affairs. Adam Bellow will lead the line as editorial director, effective October 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#current affairs
A consortium of British indie publishers visiting Frankfurt for the first time are in an “awkward” position as a result of the UK’s vote to leave the EU, but will be using the fair to forge closer ties with publishers on the continent. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
More news stories like this |
British artist David Hockney spoke at the 2016 Frankfurt Book Fair opening press conference, while other speakers addressed world events and how literature can help facilitate ways to find answers to important issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#find answers
#opening event
Rep. Duncan Hunter (R-Alpine) has been pushing the U.S. Coast Guard to buy or lease a polar ice-breaking ship owned by one of his top campaign contributors, although officials repeatedly have said the vessel doesn’t meet the service’s needs. The ship in question, the Aiviq, is a privately owned,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#privately owned
Sceptre has acquired a book by Central St. Martins lecturer and artist Rod Judkins described as "future-proofing for thinkers". Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
More news stories like this |
Audible has launched an audio-visual campaign starring British actors Juliet Stevenson CBE and Eddie Marsan to demonstrate the "highly intimate, visceral nature" of the Audible experience. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#eddie marsan
Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek
[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#full-page ad
#marketing campaigns
#people connect
#sponsored videos
#short period
Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook market
After investing millions of dollars in education and opening their own private K-12 school this year, pediatrician Priscilla Chan and her Facebook-founding husband, Mark Zuckerberg, announced Wednesday that they will invest $3 billion over the next decade to fight diseases. The funds will come... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#announced wednesday
#mark zuckerberg
#priscilla chan
Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#live events
#le monde
#snapchat discover
#post politics
#news appeared
Asking the question, 'How do we want to continue living together in Europe?' Frankfurt Book Fair's Weltempfang is a hub of debate and inquiry. The post The Trade Show in Political Times: Frankfurt’s Weltempfang appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#continue living
#political times
#trade show
Carla Hayden was officially sworn in yesterday as the 14th Librarian of Congress, making her the first woman, and the first African American, to hold the post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#african american
#carla hayden
#14th librarian
Reading charity BookTrust is giving out 700,000 free copies of Kitchen Disco, a picture book by Clare Foges and illustrated by Al Murphy (Faber Children’s), to every reception age child in England this month. The giveaway will take place up to the end of October as part of BookTrust’s Time to... Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#read campaign
#picture book
#school starters
Difficulties with finances and heavy workloads have sounded the death knell for micro-publishers Jurassic London and Boo Books, while fellow mini press Gray Friar Press has also shuttered. However, all three have maintained that micro-publishing plays a vital role in the health of the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vital role
#death knell