Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter & Gamble last year stretched its payment term to 75 days. Mondelez followed, going all the way to 120 days, citing goals like "efficiency" and "predictability of payment processes."Adland has been worried about ripple effects, especially on smaller agencies and production companies that could struggle to float the costs of their work on behalf of clients. Say Media's decision shows the tactic is also affecting digital publishing. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
News tagged with: #publishing partners #procter gamble #ripple effects #production companies

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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

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[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

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[ Digiday | 2021-02-05 05:01:00 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

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[ Digiday | 2021-01-22 05:01:00 UTC ]
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Guardian Media Group hires new advertising chief

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[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
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Media Organizations Want Better Payment Terms With Apple

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Media Organizations Want Better Payment Terms With Apple

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[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
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