Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter & Gamble last year stretched its payment term to 75 days. Mondelez followed, going all the way to 120 days, citing goals like "efficiency" and "predictability of payment processes."Adland has been worried about ripple effects, especially on smaller agencies and production companies that could struggle to float the costs of their work on behalf of clients. Say Media's decision shows the tactic is also affecting digital publishing. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
News tagged with: #publishing partners #procter gamble #ripple effects #production companies

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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

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[ Digiday | 2022-01-31 05:01:00 UTC ]
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Open Road Integrated Media Shows No Signs of Slowing Down

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[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

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[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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[ Digiday | 2021-09-23 04:01:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

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[ Digiday | 2021-08-12 04:01:00 UTC ]
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Czech Publisher Albatros Media Expands Its Direct International Sales

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[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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[ Digiday | 2021-03-08 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

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[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

[ Digiday | 2021-02-05 05:01:00 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

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[ Digiday | 2021-01-22 05:01:00 UTC ]
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Guardian Media Group hires new advertising chief

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[ Media Week | 2021-01-14 13:39:31 UTC ]
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[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

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[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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[ Digiday | 2020-10-08 01:00:00 UTC ]
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[ The Bookseller | 2020-09-30 20:38:57 UTC ]
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