Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first... Continue reading at 'AdWeek'

[ AdWeek | 2022-02-01 14:00:00 UTC ]
News tagged with: #popular platform #strategic alliance #connected tv #nielsen

Other Publishing stories related to: 'Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront'

Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content

Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles

Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
More news stories like this | News stories tagged with: #post germany #publishing houses

ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
More news stories like this | News stories tagged with: #nielsen company #nielsen

Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
More news stories like this | News stories tagged with: #top line #nielsen

Monoray lands Vasquez-Lavado's memoir ahead of Selena Gomez movie

Monoray has secured a deal for In the Shadow of the Mountain, the “heart-breaking and empowering” memoir from climber Silvia Vasquez-Lavado, which will soon be adapted into a film starring Selena Gomez. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 20:43:04 UTC ]
More news stories like this | News stories tagged with: #memoir ahead #memoir

Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media

TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with: #nielsen

OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
More news stories like this | News stories tagged with: #oxford university press

New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries

Devon libraries reach new audiences with escape room experience

Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 22:53:52 UTC ]
More news stories like this | News stories tagged with: #libraries

NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week

[ Media Week | 2021-08-27 17:39:39 UTC ]
More news stories like this | News stories tagged with: #media company #nielsen

People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with: #product development #nielsen finds #nielsen

How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with: #remove ads #kindle fire #special offers #save money #purchase price #good idea #bad news #amazon offers #lower price #fire tablet #kindle

Elizabeth Barrett Browning was ahead of her time. ‘Two-Way Mirror’ does justice to her riveting life.

Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-08-17 12:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction #memoir

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Bloody Scotland festival to go ahead as hybrid event

Bloody Scotland International Crime Festival is to go ahead as a live event in September and it will also run a streaming service, thanks to funding from Creative Scotland. Continue reading at The Bookseller

[ The Bookseller | 2021-08-11 05:27:42 UTC ]
More news stories like this | News stories tagged with: #hybrid event #streaming service #creative scotland

Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital assistant #editorial assistant #digital operations #digital media