Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first... Continue reading at 'AdWeek'

[ AdWeek | 2022-02-01 14:00:00 UTC ]
News tagged with: #popular platform #strategic alliance #connected tv #nielsen

Other Publishing stories related to: 'Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront'


Quarto Group Posts Double-Digit Gains in Sales, Earnings

The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales #good year #quarto group #quarto


Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
More news stories like this | News stories tagged with: #elliott management #nielsen


Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen


‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening

The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
More news stories like this | News stories tagged with: #ipa academy #supporting publishers #digital skills #digital publishing


Comscore CEO retiring as Nielsen rival gets big chance and more competition

Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age

[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this | News stories tagged with: #nielsen


10 books to add to your reading list in March

Bethanne Patrick's March picks include works by Bob Odenkirk and Elena Ferrante, as well as an Indigenous punk memoir and magical African allegories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-02-28 14:00:38 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #bob odenkirk #elena ferrante #memoir


‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’

As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday

[ Digiday | 2022-02-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #white colleagues #digital media


IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action

The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
More news stories like this | News stories tagged with: #publishers association's


After 30 Years, Ice Cube Press Presses Ahead

Iowa's Ice Cube Press finished 2021, its 30th anniversary, with a solid increase in sales over 2020. Steve Semken started the press to showcase local Iowa stories as well publishing books that document changes in rural America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #30th anniversary #solid increase #publishing books #rural america


PRH Continues Temporary E-book, Digital Audio Terms for Libraries

The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #libraries


Esper Memoir of Trump Tenure to Move Ahead After Legal Battle Ends

The former defense secretary dropped a lawsuit against the Defense Department after it reversed decisions on what parts of his memoir were to be redacted, his lawyer said. Continue reading at The New York Times

[ The New York Times | 2022-02-05 17:11:36 UTC ]
More news stories like this | News stories tagged with: #move ahead #memoir


Hitting the Books: The decades-long fight to bring live television to deaf audiences

The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget

[ Engadget | 2022-01-29 16:30:45 UTC ]
More news stories like this | News stories tagged with: #public affairs #important step #super bowl #tv shows #fairfax


10 books to add to your reading list in February

Bethanne Patrick's February picks include two Nobel Prize winners, tales of Hollywood then and now, a new African fantasy epic and much more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-28 14:00:38 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick


Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media


Records tumble as Nielsen figures claim 2021 as the most lucrative year on record

Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this | News stories tagged with: #record year #bookscan data #book industry #bookscan #nielsen


Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |


Recurrent Ventures’ Refurbished Outdoor Titles See 70% Audience Growth

Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek

[ AdWeek | 2022-01-20 11:26:48 UTC ]
More news stories like this | News stories tagged with: #outdoor life #recurrent ventures #bonnier corp #field stream #bonnier


Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with: #paperback publication #katie fforde


Loyola Relocates, Gears Up for Digital Growth

Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth