When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first... Continue reading at 'AdWeek'
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
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The award-winning publisher will make a range of digital titles available through Comics Plus, which offers readers simultaneous access to more than 20,000-plus digital comics, graphic novels, and manga through schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Bethanne Patrick's November highlights include musings from Dylan, Tarantino and Jerry Saltz, the returns of Russell Banks and Katherine Dunn and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-28 14:02:44 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Bethanne Patrick's October highlights include the biographies of Bob Dylan and Samuel Adams, new fiction from John Irving and Celeste Ng and plenty more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-29 13:00:19 UTC ]
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
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Bethanne Patrick's September highlights include sequels from Elizabeth Strout and Andrew Sean Greer along with exciting debuts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-02 14:00:54 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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The 273-year-old German scholarly publisher continues to search out new opportunities to expand its global reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Well-known figures such as Roma Downey, Tim Tebow, and Lysa TerKeurst are writing devotionals in order to reach audiences in new ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget
[ Engadget | 2022-08-18 20:30:29 UTC ]
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At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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