Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first... Continue reading at 'AdWeek'

[ AdWeek | 2022-02-01 14:00:00 UTC ]
News tagged with: #popular platform #strategic alliance #connected tv #nielsen

Other Publishing stories related to: 'Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront'

Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Booksellers, Industry Groups File Suit to Block Texas Book Rating Law

The 28-page complaint claims that the law—which is set to take effect in September—would impose sweeping, vague, and unconstitutional content-based restrictions and unduly burden booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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NBCUniversal Becomes First Major Publisher to Wrap Upfront Talks

That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years. Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total... Continue reading at AdWeek

[ AdWeek | 2023-07-20 18:06:53 UTC ]
More news stories like this | News stories tagged with: #finish line #company announced #major publisher

How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher

Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
More news stories like this | News stories tagged with: #company claims #digital media

Christian Publishers Add More Sci-fi/Fantasy Titles

With more adults and young adults looking for faith-based science fiction and fantasy books, publishers are responding by expanding imprints and new titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young adults #fantasy books #science fiction

10 books to add to your reading list this July

Bethanne Patrick's 10 recommended books for July include memoirs on mothers and art, histories of muscle and heat, a new caper from Colson Whitehead and more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-29 19:18:11 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #colson whitehead

The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher

Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media

How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant

How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen

Why measurement rivals Nielsen and EDO are teaming up

Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 09:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #nielsen

Texas Officially Bans So-Called “Sexually Explicit” Books; Demands Book Ratings from Vendors

Texas's Governor signs a bill into law that gives him power over what books can be in libraries *and* forces ratings on books. Continue reading at Book Riot

[ Book Riot | 2023-06-15 10:40:00 UTC ]
More news stories like this | News stories tagged with: #libraries

Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

Sheikh Zayed Book Award Adds New Category, Opens Submissions

Abu Dhabi's Sheikh Zayed Book Award adds an 'Editing of Arabic Manuscripts' category as it opens a new round of submissions. The post Sheikh Zayed Book Award Adds New Category, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 17:34:13 UTC ]
More news stories like this | News stories tagged with: #opens submissions #abu dhabi #zayed book

APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
More news stories like this | News stories tagged with: #11th year #annual report #publishers association #audiobook

‘Black Mirror’ drops a new trailer ahead of June 15th premiere

The four-year wait is almost over. Netflix has set a June 15th premiere date for the sixth season of sci-fi anthology series Black Mirror. This latest season has been in the works for at least a year and creator Charlie Brooker has stated the new episodes would “keep things fresh” by tackling... Continue reading at Engadget

[ Engadget | 2023-05-31 16:30:54 UTC ]
More news stories like this | News stories tagged with: #latest season #things fresh #previously avoided #early seasons #anthology

10 books to add to your reading list this June

Bethanne Patrick's 10 recommended books for June include long-awaited fiction from Lorrie Moore and Jenny Erpenbeck, strong debuts and surprising histories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-31 13:30:42 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #lorrie moore #jenny erpenbeck