Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first... Continue reading at 'AdWeek'

[ AdWeek | 2022-02-01 14:00:00 UTC ]
News tagged with: #popular platform #strategic alliance #connected tv #nielsen

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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Can digital watermarking protect us from generative AI?

The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget

[ Engadget | 2023-11-30 18:45:42 UTC ]
More news stories like this | News stories tagged with: #security researchers #generative ais #nielsen


10 books to add to your reading list in December

Bethanne Patrick recommends 10 new books to get you through the end of 2023, including dystopias, a quirky travelogue and an uncommonly exciting math primer. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-29 11:00:46 UTC ]
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Fifth Circuit Hears Appeal of Texas Book Rating Law

At a 45-minute hearing on November 29, lawyers for a coalition of plaintiff booksellers and publishing industry groups urged the Fifth Circuit Court of Appeals in New Orleans to immediately lift an administrative stay that has allowed Texas's controversial book rating law to take effect despite... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit court #administrative stay #found unconstitutional #district court #publishing industry


Appeal of Texas Book Rating Law Set for Oral Argument Tomorrow

After weeks of anticipation, the U.S. Court of Appeals for the Fifth Circuit will finally hear oral argument in the state’s appeal of judge Alan D. Albright’s August 31 decision to enjoin key provisions of HB 900. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #judge alan


Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #printed books #larry page #university libraries #digital content


Your definitive guide to Goodreads ratings. (Or: why does your favorite book have 3 stars?)

If you use Goodreads at all, you’ve likely noticed that the platform allows you to “rate” your “reads” using “stars” (those are scare quotes). If you use Goodreads regularly, you probably know that the ratings system is, in a word, fucked. Why does literally every Colleen Hoover book have over... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-21 17:28:32 UTC ]
More news stories like this | News stories tagged with: #definitive guide #favorite book


Performing on Stage for an Audience of One

An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature

[ Electric Literature | 2023-11-20 12:05:00 UTC ]
More news stories like this | News stories tagged with: #audiobook edition #electric literature #audiobook


Amicus Briefs Urge Appeals Court to Uphold Block on Texas Book Rating Law

With oral argument days away, some 17 organizations and individuals have teamed up to file six separate amicus briefs urging the U.S. Court of Appeals for the Fifth Circuit to uphold a lower court decision blocking key portions of Texas’s controversial book rating law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #uphold block


Digital curator Giulia Carla Rossi: ‘There is a misconception that if something is on the internet it will last for ever’

The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian

[ The Guardian | 2023-11-18 13:00:21 UTC ]
More news stories like this | News stories tagged with: #british library #digital publications #smartphone apps #telling stories #digital platforms #timely manner #ebooks


For the cold and short days ahead, check out these 24 hot new books published today.

It’s the middle of November, which means that, for many of us, the days are a not-quite-enviable blend of colder and shorter (why we still use Daylight Savings Time is a mystery I’ll save for elsewhere). But never fear, there’s a bit of brightness ahead: a whole slew of exciting new books to... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-14 10:00:13 UTC ]
More news stories like this | News stories tagged with: #ll save


Booksellers, Publishers Urge Appeals Court to Uphold Block on Texas Book Rating Law

Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #uphold block #district court #publishing industry


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


In Appeal Brief, Texas Defends Controversial Book Rating Law

In a 62-page filing, state attorneys say a district court judge made "substantive errors" in ordering HB 900 blocked, and urged the Fifth Circuit to overturn the order and dismiss the case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-01 04:00:00 UTC ]
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10 books to add to your reading list in November

Bethanne Patrick's November highlights include new fiction from Michael Cunningham, a wild alt-history from Ed Park and nonfiction on COVID, mental illness and AI. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-31 13:00:40 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #michael cunningham #ed park #mental illness


BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
More news stories like this | News stories tagged with: #advanced talks #complex networks #digital media


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including