Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
News tagged with: #diverse audiences #somos

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‘We won’t take this any more!’: the reality TV stars battling to unionise

From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian

[ The Guardian | 2023-08-18 12:00:49 UTC ]
More news stories like this | All news stories tagged with: #production team #cast members #wedding day #horror stories


How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian

[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this | All news stories tagged with: #nielsen #cable tv #breaking bad #single week #meghan markle #recently arrived #guilty pleasure #shining light


Author says the Apple TV+ 'Tetris' movie ripped off his book

The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget

[ Engadget | 2023-08-09 06:17:44 UTC ]
More news stories like this | All news stories tagged with: #book written #real life #lengthy list #point home #major source #desist letter #tech giant #apple tv+


Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Streaming services are removing original TV and films. What this means for your favourite show – and our cultural heritage

As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation

[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | All news stories tagged with: #libraries #multiple services #cultural heritage #streaming services


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | All news stories tagged with: #nielsen #samba tv #playing field #ad platforms


New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It... Continue reading at AdWeek

[ AdWeek | 2023-06-01 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #$1 billion


What Banned Books Can Teach Us: Building an LGBTQ Picture Book Library for Pride 

This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
More news stories like this | All news stories tagged with: #picture book #lgbtq children #banned books


Books Inc. Builds a Bridge to Book Fairs

Books Inc., the Bay Area's oldest independent bookstore sporting 11 locations, will operate two book fair models—one traditional, one designed for underserved schools—through its new literary nonprofit, the Reading Bridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #book fair #bay area #book fairs


The High-Risk Feat of Bringing ‘American Born Chinese’ to TV

For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times

[ The New York Times | 2023-05-24 09:00:29 UTC ]
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PW Cover Reveal: 'Ways to Build Dreams: A Ryan Hart Story'

In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | All news stories tagged with: #digital media #podcast network


Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Amazon's Fire TV Stick 4K Max drops to $35, plus the rest of this week's best tech deals

The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget

[ Engadget | 2023-05-12 15:15:04 UTC ]
More news stories like this | All news stories tagged with: #kindle #ebooks #follow @engadgetdeals #$100 cheaper #buying advice #virtual assistant #save money


Chinese man builds bookstore on a mountaintop. Yes, he’s a poet.

A 57-year-old “self-styled poet” (aren’t they all?) has spent $116,000 of his own money to build a bookstore in a mountaintop village. Oh, and it’s shaped like the number 7 and contains 7,000 books. No, this is not a parable. As Jiang Libo told the South China Morning Post: Before my bookshop... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
More news stories like this | All news stories tagged with: #bookstore #bookshop


Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek

[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this | All news stories tagged with: #nielsen #hit series #tv measurement


Amazon rolls out free Roku-like TV channels for Fire devices

Amazon just announced the impending launch of Fire TV Channels, allowing customers access to a wide variety of “premium, free content” on Fire streaming sticks, streaming boxes, and, of course, Fire-branded televisions. The company promises there will be no forced sign-ups or fees associated... Continue reading at Engadget

[ Engadget | 2023-05-01 23:00:56 UTC ]
More news stories like this | All news stories tagged with: #publishing partners #home screen #major boost #abc news #tv shows


Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | All news stories tagged with: #nielsen #streaming platforms #media agencies #latest effort #cross-platform measurement


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem