The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
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#adam kay
#dolly alderton
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On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Great Northern Books has scooped Chris Tarrant's first memoir, It's Not a Proper Job, where the presenter reflects on his 50-year career at the heart of British TV. Continue reading at The Bookseller
[ The Bookseller | 2021-12-22 17:29:54 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times
[ The New York Times | 2021-11-12 10:00:19 UTC ]
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The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired
[ Wired | 2021-11-10 20:46:00 UTC ]
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Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 00:02:39 UTC ]
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#lead role
I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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#tv shows
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Film and TV rights have been sold for Sam Lloyd’s The Rising Tide (Bantam Press). Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 00:06:55 UTC ]
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"Did you hear that? It’s probably nothing; I’ll go check." According to leading expert Chucky, this is a mistake too many people make. The best thing to do during this next week is to stay relatively safe in your home and tune into various modern-day sources to get your entertainment. It’s a... Continue reading at Betanews
[ Betanews | 2021-10-25 10:20:32 UTC ]
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#great time
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How often do we hear an engineer’s voice in books? Roma Agrawal and her critically-acclaimed Built - The Hidden Stories Behind Our Structures (Bloomsbury Press), comes to mind, but I’m struggling to think of many others. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 06:53:34 UTC ]
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#building bridges
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Sarah Phelps will adapt Jackie Collins’ Lovers & Gamblers (S&S) as a major new television series. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:38:50 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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