The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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#diverse audiences
#somos
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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#traditional tv
#struck deals
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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#horizon media
#nielsen alternatives
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Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
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#book series
Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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#$16 billion
#including debt
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The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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#reach readers
#self-publishing platform
A live-action adaptation of the Theodosia series by Robin L. LaFevers will begin streaming on HBO Max starting March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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#tv alert
#live-action adaptation
#begin streaming
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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#tv measurement
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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#super bowl
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Coco Mellors' 'Cleopatra and Frankenstein' evokes a rich universe in multiple senses, but it feels engineered for a Netflix adaptation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-04 14:00:54 UTC ]
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#coco mellors
#netflix adaptation
#debut novel
Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian
[ The Guardian | 2022-02-04 13:52:58 UTC ]
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#tv industry
#coronavirus shut
#libraries
Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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#upfront negotiations
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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#axel scheffler
#nielsen bookscan
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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#graphic novel
#comic book
Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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#brand identity
#creative access
#10th anniversary
#stephen page
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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#paperback publication
#katie fforde
At the Guardian, Jami Attenberg, author of the recent memoir I Came All This Way to Meet You, reflects on how a key moment of rejection allowed her to carve out her own path as a writer. “I’m old enough to realise that there is one more important part to carving out your creative life: … The... Continue reading at The Millions
[ The Millions | 2022-01-10 21:30:10 UTC ]
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#jami attenberg
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#memoir
Richard Osman claims the crown for the bestselling book of 2021 ahead of Charlie Mackesy, although the top-line figures are once again affected by some data blackouts owing to lockdowns. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 06:20:57 UTC ]
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#tv star
#charlie mackesy
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Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
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#jessamine chan
#tv rights
#good mothers
#simon schuster
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White Lion has bagged the first official cookbook inspired by hit television show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 23:21:05 UTC ]
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#peaky blinders
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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#intended audience
#nielsen