Remezcla and The NFL Partner to Boost the League’s Hispanic Reach

The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-23 12:00:00 UTC ]
News tagged with: #nfl partner #league grow #hispanic reach #sponsorship offerings #digital media

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LUP partners with Littman Library

Liverpool University Press is to be the publishing partner of the Littman Library of Jewish Civilization.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lup partners #publishing partner


Lyons Press Partners with History Channel on New Series

Lyons Press is partnering with A+E Networks to publish a series of illustrated titles based on the History channel’s 'Breaking History' programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history channel


Perseus Purchase Boosts Lagardère 2016 Revenue

Total revenue at Lagardère Publishing rose 2.6% in 2016, to 2.26 billion euros. The increase includes a 70 million euro ($74.6 million) contribution from the Perseus Books Group publishing division, which Hachette Book Group acquired in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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Fighting ire with hire: Tech firms say immigration boosts employment

U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World

[ PC World | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #tech firms #media outlets


Boys' basketball: South Gate is 8-0 in the Eastern League

Down by seven points in the third quarter, South Gate got its act together and rallied for a 59-48 victory over Los Angeles Roosevelt on Monday, improving to 8-0 in the Eastern League. David Mixon scored 11 of his 15 points in the fourth quarter. In the Western League, Fairfax got a scare but... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth quarter #western league


Quick Reads seeks broader reach

This year will see Quick Reads—the adult literacy campaign founded by Baroness Rebuck in 2006—looking to greatly expand its remit. Continue reading at The Bookseller

[ The Bookseller | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baroness rebuck


Book trade boost with May's new industrial strategy

The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sector #publishers association


Content mills test whether false domains boost Facebook traffic

When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources suggested #user engagement


Helen Bailey’s mother felt ‘uneasy’ about partner

Helen Bailey’s mother was uneasy about the author’s partner, who is on trial for murder, a court has heard. Bailey’s partner Ian Stewart is accused of murdering the writer and dumping her body in the grounds of her home in Hertfordshire. He denies the charges. Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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December Religion Bestsellers: Mormon Guide Breaks Top 10; Hollywood Boosts ‘The Shack’

‘We’re With You’ by leaders of the Mormon Church broke the top 10 on PW’s Religion Nonfiction bestsellers list in December. Plus, the upcoming film adaptation of ‘The Shack’ boosted sales for two versions of Wm. Paul Young’s novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boosted sales #paul young


Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.  Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek

[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simply put #clear message #sponsored posts #ad break


USC receiver JuJu Smith-Schuster to declare for NFL draft

Receiver JuJu Smith-Schuster will forgo his senior season at USC to declare for the NFL Draft, Smith-Schuster announced on Twitter on Saturday evening, becoming the Trojans’ second early departure following its Rose Bowl victory this week. Guard Damien Mama announced Friday he would enter the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nfl draft #senior season #saturday evening


Hoopla Touts Growth, Announces New Partners

For digital library platform Hoopla Digital, 2016 was a very a good year—and 2017 looks to be off to a strong start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong start


Yale Publishing Course Partners with Yale School of Management

The Yale Publishing Course has partnered with the Yale School of Management for its next installment, to be held this July 23-28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale publishing #yale school


Audio download chart, November 2016: Reach(er) for the stars

Lee Child takes the Audible download top spot with his latest Jack Reacher adventure, Night School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vr content #brand advertisers #easy access


'Cursed Child' Boosts Kids' July Sales

The July publication of 'Harry Potter and the Cursed Child' helped raise sales in the children's/young adult segment 31.1% in July over a year ago. July sales of adult books fell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Harry Potter boosts Scholastic results

Scholastic Inc saw revenues and operating profit increase in the second quarter of the year thanks to strong sales of its Harry Potter publishing in the US and Canada. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales


November Religion Bestsellers: Holiday Shopping Boosts Sarah Young, Karen Kingsbury

Both of Sarah Young’s devotionals—‘Jesus Always’ and ‘Jesus Calling’— took top spots on PW’s Religion Nonfiction list for November. Plus, Karen Kingsbury came in at #1 in Religion Fiction with ‘A Baxter Family Christmas.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #karen kingsbury #sarah young #jesus calling #top spots #religion fiction


2016 Election Gives Boost to Book Originally Released in 2004

A political manifesto written by Rebecca Solnit in 2004 has received a boost after the election, with publisher Haymarket Books giving away 30,500 ebooks and selling out of print copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca solnit #print copies