Remezcla and The NFL Partner to Boost the League’s Hispanic Reach

The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-23 12:00:00 UTC ]
News tagged with: #nfl partner #league grow #hispanic reach #sponsorship offerings #digital media

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Beano tops annual market despite huge Pokémon boost

The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan


Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio market #full potential #senior director #audible uk


Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smartphone screen #full potential #delivering ads


Indie Booksellers See Early Holiday Sales Boost

A post-election sales bounce made for a solid Thanksgiving week at many independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #independent bookstores


BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #larger part #mail online


Fantastic Beasts boosted as Walliams clocks up fourth week at number one

David Walliams has once again secured the UK Official Top 50 number one spot, with The Midnight Gang (HarperCollins Children's) shifting 81,216 copies for £467,852, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth week #david walliams #nielsen bookscan


Foyles to partner with Green Carnation Prize for third year

The Green Carnation Prize, an award recognising lesbian, gay, bisexual and transgender (LGBT) writers, is partnering with Foyles for a third year.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Books About Islam Get a Boost as Authors Hope for Deeper Understanding

With the faith of more than a billion people at the center of current events, academic publishers are churning out more books about Islam, and some are publishing in the field for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deeper understanding #billion people #current events #academic publishers


Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World

In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional program #arab world


Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #international editions


HCG and Octopus partner with National Gallery

Two Hachette UK companies, Hachette Children’s Group (HCG) and Octopus, have struck a 10-year partnership with the National Gallery Company to produce activity books for children and adults. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #group hcg #national gallery #10-year partnership


The Small Press Getting a Big Boost from an NBA Nod

Most of the nominees on this year's National Book Foundation's '5 Under 35' list are published by two of the country’s largest houses. Except for S. Li, whose tiny publisher has no distributor, or even a central office. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small press #big boost


‘The Markets’ at Frankfurt: Reach and Responsibility

From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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WHS book sales down 2% despite boost from Zoella

WH Smith saw strong sales from its Zoella Book Club launch over summer, but general book sales were down 2% like-for-like for the retailer in the year ending 31st August 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith #strong sales #2% like-for-


PW Partners for Miami Book Fair Guide

PW and the Miami Book Fair have agreed to work together to produce a consumer guide to this year’s fair, which takes place November 13-20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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Fiction and picture books look set to boost Christmas sales

Fiction and picture books are likely to take the lion’s share of sales over the Christmas period, although this year’s YA and teen offering is not as strong, according to a number of children’s booksellers. Florentyna Martin, children’s buyer at Waterstones, said younger fiction is particularly... Continue reading at The Bookseller

[ The Bookseller | 2016-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #christmas period #jacqueline wilson #rick riordan #liz pichon #david walliams #jeff kinney #tom fletcher


‘Latinx in Publishing’ Launches in Hispanic Heritage Month

With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Bookouture makes two hires as sales reach 4.2m in 2016

Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Pearson partners with Jisc to speed textbook transition to digital

Pearson has signed a one-year partnership agreement with Jisc to speed the transition of its school textbooks to digital. Continue reading at The Bookseller

[ The Bookseller | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson partners #school textbooks


'Great British Bake Off' boost for booksellers

As "The Great British Bake Off" marks its last series on the BBC, ending an era, The Bookseller's charts and data editor Kiera O'Brien takes a look at how much dough books related to the programme have made via Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brien takes #nielsen bookscan