Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
News tagged with: #regional publishers

Other Publishing stories related to: 'Regional Distribution Strategies'


The Bookseller distributed at Beijing International Book Fair

The Bookseller is to distribute an English and Chinese version of The Bookseller Daily at the Beijing International Book Fair in 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller daily


How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider


With New Distribution Deal, Pittsburgh Animal Media Group Bets Bigger on Books

Animal Media Group, an independent media and book production company that is looking to ramp up its presence in the book trade, has signed a two year distribution deal with Consortium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution deal #independent media #book trade


Spare Room Project tackles regional diversity

A pilot scheme to help regional diversity in publishing has launched to offer accommodation to those who live outside of London and don’t have somewhere to stay during an internship or work experience placement. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot scheme #regional diversity


Regional Publishers and the Digital Dilemma

Assessing digital content's place in a still-print-centric space. The post Regional Publishers and the Digital Dilemma appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers


‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feeds #organic reach #increasingly relying #paid social #growing problem #media buyers


Strategy on a ‘Glocal’ Scale: A Few Words with Kerry Saretsky

'Global publishing right now is a dance between the scalable and the bespoke,' says HarperCollins' Kerry Saretsky ahead of her appearance at the June 13 Rights and Content conference in New York City. The post Strategy on a ‘Glocal’ Scale: A Few Words with Kerry Saretsky appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing


North West region to get a new paid-for daily newspaper

CN Group to publish 24 - The North’s National, a paper designed to offer ‘disenfranchised readers’ a sort of Metro/i experience A regional newspaper publisher is preparing to launch a new paid-for daily newspaper later this month.From 20 June, the Carlisle-based CN Group will distribute a title... Continue reading at The Guardian

[ The Guardian | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily newspaper


Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual conference


Bloomsbury launches 2020 strategy to become B2B publisher

Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller

[ The Bookseller | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #b2b publisher


Don Linn Out at Chicago Distribution Center

Linn, who was director of the Chicago Distribution Center, has left the organization. The CDC, a division of the University of Chicago Press, provides warehousing and fulfillment services for approximately 100 presses. A search for a new director is underway. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicago press #fulfillment services


Pearson forced to defend its strategy at rowdy a.g.m

Pearson has been forced to defend its business strategy at its a.g.m today (29th April), with shareholders voicing their anger over the decline in the company's share price. However, c.e.o John Fallon has vowed "we will get Pearson growing again". Continue reading at The Bookseller

[ The Bookseller | 2016-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business strategy #share price #john fallon


Does MySpace Have Any Distribution Juice Left for Publishers?

These days, MySpace, the dominant social media network before being upstaged by Facebook, is valuable mostly for its data. MySpace still has a billion registered users around the world, and the data on those users is a hot commodity. But there's also a little more consumer activity left on the... Continue reading at Advertising Age

[ Advertising Age | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #actual people #target ads


Readerlink Adds to its Distribution Business

Readerlink Distribution Services has signed an agreement to acquire the retail book distribution business of ANconnect, which distributes books to 3,600 Walmart and 644 Sam's Club outlets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution business


Partners Hoping to Move Distribution Clients to Midpoint

When Partners closed its wholesale arms in Holt, Mich., and Renton, Wash., it also meant the dissolution of the company's distribution operation. Now those clients have the option to move to Midpoint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution operation


Harlequin Unveils United Strategy for English Markets

Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harlequin uk #joining forces


Ingram Details New Distribution Structure

A letter dated April 12 provides a more complete picture of Ingram Content Group’s new operating structure of its distribution business following its purchase of Perseus' distribution arm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution structure #complete picture #distribution business #distribution arm


Distribution Issues, Kwame Alexander Highlight IBPA Meeting

Changes in the distribution landscape and a spirited keynote by Newbery winner Kwame Alexander were among the highlights for the indie presses and self-published authors who attended IBPA's Publishing University April 8-9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution landscape #indie presses #self-published authors


Harvard Signs with CUP Distribution

Following last week’s news that HUP’s sales partners, MIT and Yale, are forming a new sales force with Princeton, HUP has announced that it is joining the Columbia Sales Consortium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales force


How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #facebook won #platforms appeared #video strategies