Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
News tagged with: #regional publishers

Other Publishing stories related to: 'Regional Distribution Strategies'


Partners Book Distributing to Close

One of the last remaining distributors will cease shipping at the end of this week and will close both facilities in Renton, Wash., and Holt, Mich. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-30 00:00:00 UTC ]
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“Traveling” Ideas Make Regional Magazines the Place to Be Seen

Innovation still matters, but sometimes it helps to be a follower, too. The post “Traveling” Ideas Make Regional Magazines the Place to Be Seen appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-24 00:00:00 UTC ]
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Regional independent bookshop of the year winners crowned

Relative newcomers, shops reinvigorated by new owners and an institution still innovating in its 70th year are among the regional winners of this year’s British Book Industry Awards’ Independent Bookshop of the Year, sponsored by Gardners. Continue reading at The Bookseller

[ The Bookseller | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #70th year #relative newcomers #regional winners #independent bookshop


Ingram Buys Perseus' Distribution Business

Ingram Content Group has acquired the distribution arm of the Perseus Books Group for an undisclosed sum. The acquisition comes on the heels of the sale, earlier this week, of Perseus' publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution business #distribution arm #publishing division


Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost


Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar


Independent Bookshop of the Year regional shortlists revealed

A record year for submissions has led to the highest ever number of regional shortlisted entries in this year’s British Book Industry Awards Independent Bookshop of the Year category, sponsored by Gardners Books. Continue reading at The Bookseller

[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record year #year category #independent bookshop #gardners books


Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #growing trend #online publishing #ad-blocking software #british publisher


Gardners to distribute Peter Lang titles

Academic research publisher Peter Lang Publishing is to make all English language titles available to UK retailers via wholesaler Gardners Books. Continue reading at The Bookseller

[ The Bookseller | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk retailers


Friedman: D2C strategy for Open Road

Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup  in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane friedman #open road #true crime


City and Regional Publisher SagaCity Media Acquires Sarasota Magazine

The deal, which includes five titles, marks the Portland, Oregon-based publisher’s entry into the East Coast market. The post City and Regional Publisher SagaCity Media Acquires Sarasota Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post city


Regional Mags Are Positioned Well for a Resurgence in Local Custom Publishing

As companies shift marketing dollars back into print-based custom projects, city and regional publishers are at the ready. The post Regional Mags Are Positioned Well for a Resurgence in Local Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers


Allen & Unwin to distribute Bonnier titles in ANZ

Bonnier Publishing Fiction and Allen & Unwin have organised a new sales and distribution arrangement covering Australia and New Zealand. Allen & Unwin will represent the existing children’s fiction imprints Hot Key Books and Piccadilly Press, the new adult fiction imprints Zaffre and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allen unwin #piccadilly press


The Distributed Content Landscape: ?an Overview for Publishers

In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat discover #apple news


Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World

Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #show coverage #changing world


An Upbeat Start to Regional Bookseller Shows

Strong sales heading into the holidays have contributed to this year’s energetic bookseller gatherings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #key strategy #increased sales


Why Faster Is Better in Book Distribution

Book distributors are adding warehouse space and upgrades to shave delivery time to bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book distribution


Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #top tips


Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek

[ AdWeek | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social channels