Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
News tagged with: #regional publishers

Other Publishing stories related to: 'Regional Distribution Strategies'


Why top publishers are still stuck distributing fake news

Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday

[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #unexpected places #big publishers


Comics Publisher Last Gasp Shuts Down its Distribution Operation

The iconic San Francisco publisher and distributor is getting out of the distribution buisness after December 2016 and will focus on its publishing operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics publisher #distribution operation #publishing operations


Hachette streamlines apps strategy

Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #mobile app


Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #audience network #fake news


Fall 2016 Regionals: All Our Coverage

This year's regional bookseller shows benefited from the continued growth of the indie bookstore channel, which brought in more new bookstore owners and younger frontline booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continued growth #bookstore owners


Free Pubs: A Rising Threat to Regional Magazines

To quote Neil Diamond, ”Brother Love’s Traveling Salvation show/back up the babies and grab the old ladies and everyone goes.” The post Free Pubs: A Rising Threat to Regional Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rising threat #regional magazines


Fall Regional Bookseller Shows Full of Energy

The word most frequently used to describe this year's fall regional bookseller trade shows was 'energetic.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Diamond Comic signs deal to distribute Benitez Productions titles

Hunt Valley-based Diamond Comic Distributors has signed a multi-year deal to distribute comics and graphic novels published by Benitez Productions, including its flagship "Lady Mechanika" titles, Diamond announced Friday. Under the agreement, Diamond will be exclusive Benitez distributor to comic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-year deal


Perseus Distribution to Use Ingram Network

Starting October 1, titles from PGW, Consortium, Perseus Distribution, and Legato to independent booksellers will be shipped through the Ingram distribution network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #perseus distribution #independent booksellers


How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #facebook appeared #vr content #major publisher


Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world gathered #jay lauf #social platforms #growing internationally


A New Standard for Regional Bookseller Association Trade Shows

After nearly a decade of experimenting, regional bookseller association trade shows have found the right mix of authors, education, and exhibits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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D'Onofrio Named Director at Chicago Distribution Center

Supply chain executive Joe D'Onofrio has been named director of the Chicago Distribution Center, effective September 12. He replaces Don Linn, who left the organization in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named director


Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post inside #digital team #social platforms #consuming content


Emmis to Sell Regional and City Magazines

Emmis Communication looks to go private, reduce debt as investors shy away from media. The post Emmis to Sell Regional and City Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-23 00:00:00 UTC ]
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Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video #great success #viral hits


Distribution, Competitiveness, Education: The Philippines’ Andrea Pasion-Flores

In her appraisal of The Philippines' book industry challenges, Manila-based literary agent Andrea Pasion-Flores talks of the disparities of retail access to books in various parts of the country. The post Distribution, Competitiveness, Education: The Philippines’ Andrea Pasion-Flores appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Refinery29 Names EVP of Partnerships and Distribution | People on the Move – 7.27.16

ESPN the Magazine hires senior editor, Vice News appoints news director, and more... The post Refinery29 Names EVP of Partnerships and Distribution | People on the Move – 7.27.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-27 00:00:00 UTC ]
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Hachette to close LBS and build new 'world class' distribution centre

Hachette is consolidating its distribution operations and building a new "world-class" centre in Didcot, Oxfordshire, resulting in the closure of its Littlehampton warehouse and office in 2019.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution centre


Letter: Nicholas Serota on how Matthew Evans championed regional museums

In addition to his achievement in the literary world, Matthew Evans, Lord Evans of Temple Guiting, had a decisive impact on the work of regional museums. In 2000, in an imaginative move by Chris Smith, then secretary of state for culture, media and sport, Matthew was asked to chair a reformed... Continue reading at The Guardian

[ The Guardian | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key issues #previous years