Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with legacy video companies and the costs required to create TV shows or channels. Ultimately, differentiation is going to win out and many mid-tier publications will be left in the dust. The post Reality check: Video won’t save the day for digital publishers desperate for growth appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-11 00:00:00 UTC ]
News tagged with: #growth appeared #reality check #digital publishers #meaningful revenue

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Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
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Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Vox Union Reaches Accord With Publisher a Day After Walkout

Vox Media staffers reached a tentative labor agreement with the online publisher Friday after a marathon 29 hours of negotiation Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:08:23 UTC ]
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The Book People and Save the Children to publish 7-year-old Tom Burlison

Tom Burlison from Epsom, who is seven years old, has won this year’s Bedtime Story Competition, ran by Save the Children and The Book People. Continue reading at The Bookseller

[ The Bookseller | 2019-05-28 01:00:26 UTC ]
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Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.

I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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How Austrian publisher Die Presse made its video business profitable

The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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Troy video game developer Velan Studios signs publishing deal with Electronic Arts

The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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Content Blockchain Project Wins One of Germany’s Digital Publishing Awards

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[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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Reality Check: Symbolism and Nostalgia Are Not Business Models

Apologies for what follows. You’ve caught me staring in the face of the devil. That’s one of the things I’m staring at. The other is a big stack of New Yorkers. Unthumbed-through. It’s 15 issues deep. Not for the reason we all sometimes have magazines piled up. It’s not that I’ve squandered time... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-25 00:00:00 UTC ]
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Andrew Ridgeley of Wham! to publish memoir of his and George Michael’s halcyon days

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[ Los Angeles Times | 2019-03-13 00:00:00 UTC ]
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Facebook is paying 12 publishers for Watch shows starring video creators

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[ Digiday | 2019-03-12 00:00:00 UTC ]
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London Book Fair 2019: Why the Double-Digit Growth in Audiobooks Is Likely to Continue

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[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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International Women’s Day 2019: Progress Among Publishers in France

Women hold an impressive number of executive posts in French publishing. On International Women's Day, the hope is that more can move into top spots. The post International Women’s Day 2019: Progress Among Publishers in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Why this digital publisher refuses to blame Facebook for media's woes

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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